Principal Visual Designer

About the role

LegalZoom’s Brand & Creative team is seeking a craft-obsessed Principal Visual Designer to shape the visual expression of the LegalZoom brand across various experiences. This is a hands-on role for someone who thrives in the work while influencing through craft, collaboration, and vision.

Responsibilities

• Lead the visual direction and execution of high-impact design initiatives across LegalZoom’s marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
• Design best-in-class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom’s visual language, ensuring consistency while pushing the brand forward in meaningful ways.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
• Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
• Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
• Implement emerging technologies, AI-powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
• Present work confidently to cross-functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
• Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

Requirements

8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.

An outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.

Exceptional typography, composition, layout, color, and visual storytelling skills with meticulous attention to detail.

Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.

Fluency in Figma and modern collaborative design workflows.

Experience building and maintaining scalable design systems and visual frameworks.

Strong communication and presentation skills with the ability to influence stakeholders across disciplines and organizational levels.

A collaborative mindset and a proven ability to lead through influence rather than formal authority.

Curiosity, strong creative instincts, and a desire to continually push the quality of both the work and the team's creative standards.

Qualifications

Exceptional visual design skills, with a deep understanding of user experience and brand identity.

Proven ability to work collaboratively with cross-functional teams.

Experience with Adobe Creative Suite and other design tools.

Knowledge of accessibility guidelines and best practices.

Skills

Strong proficiency in Figma and other design tools.

Experience with design systems and scalable visual frameworks.

Ability to communicate effectively with non-designers and stakeholders.

Benefits

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Plus other wellness benefits to include:

• Fertility
• Mental Health
• One Medical

Pay

The salary range for this role is $171,000-$190,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs.

Schedule

This is a full-time position.