Principal UX Designer, AWS Applied AI Solutions

About the role

We're seeking a Principal UX Designer who is passionate about shaping the future of AI-native business applications at scale. This is a rare opportunity to influence the direction of Amazon's next generation of AI-powered solutions.

Responsibilities

• Own the UX vision and strategy across multiple services and solutions, ensuring experiences are intuitive, elegant, and scalable.
• Set the bar for AI-native design by translating emerging AI capabilities into coherent, human-centered experiences that build trust and drive adoption.
• Influence product and business direction, working with senior leadership to identify opportunities where design and AI can transform customer outcomes.
• Define and drive cross-service design standards such as interaction models, experience principles, and reusable patterns to ensure consistency.
• Mentor and elevate the design org, coaching other designers and raising the overall quality of craft, storytelling, and execution.
• Prototype and explore new AI paradigms, collaborating with applied scientists and engineers to validate bold ideas and shape next-generation interfaces.
• Be a thought leader inside and outside AWS, evangelizing design excellence and the responsible adoption of AI through storytelling, writing, and cross-org forums.

Requirements

• 12+ years in UX design, with a track record of leading large-scale, complex, customer-facing services.
• Proven ability to define and execute design strategies at scale, balancing user needs, technical constraints, and business goals.
• Strong systems thinker, capable of architecting frameworks and reusable solutions that unify experiences across diverse services.
• Demonstrated success in influencing senior leaders and driving alignment across multiple organizations.
• Exceptional storytelling skills, including visual, verbal, and written, able to inspire and align both executives and builders.
• Experience mentoring and elevating senior-level design talent.
• Familiarity with AI-assisted design workflows and the ability to collaborate with applied science and ML teams.

Qualifications

• Proven track record shipping AI-first or AI-powered products that solved meaningful customer problems.
• Experience designing for trust, transparency, and human-in-the-loop systems.
• Ability to prototype and explore with LLMs, intelligent agents, or other AI frameworks.
• Strong background in data-informed design, leveraging UX research, analytics, and A/B testing to drive decisions.
• Thought leadership in emerging technologies and design practices, with published talks, writings, or community engagement.
• A visionary mindset, coupled with the ability to dive deep and sweat the details that make an experience exceptional.

Benefits

• Comprehensive benefits including health insurance, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching, paid time off, and parental leave.

Pay

Base salary range for this position is $164,000.00 - $221,800.00 USD annually.

Schedule

Full-time.