Principal UX Designer, AWS Applied AI Solutions

About the role

AWS Applied AI Solutions is an organization dedicated to providing business applications that leverage Amazon's unique expertise. The mission is to accelerate customer businesses by offering intuitive and differentiated technology solutions that address significant business challenges. The organization blends vision with innovation to develop opinionated, turnkey solutions that customers find easy to adopt.

Responsibilities

• Own the UX vision and strategy across multiple services and solutions, ensuring experiences are intuitive, elegant, and scalable.
• Translate emerging AI capabilities into coherent, human-centered experiences that build trust and drive adoption.
• Influence product and business direction, working with senior leadership to identify opportunities where design and AI can transform customer outcomes.
• Define and drive cross-service design standards such as interaction models, experience principles, and reusable patterns to ensure consistency.
• Mentor and elevate the design org, coaching other designers and raising the overall quality of craft, storytelling, and execution.
• Prototype and explore new AI paradigms, collaborating with applied scientists and engineers to validate bold ideas and shape next-generation interfaces.
• Be a thought leader inside and outside AWS, evangelizing design excellence and the responsible adoption of AI through storytelling, writing, and cross-org forums.

Qualifications

• 12+ years in UX design, with a track record of leading large-scale, complex, customer-facing services.
• Proven ability to define and execute design strategies at scale, balancing user needs, technical constraints, and business goals.
• Strong systems thinker, capable of architecting frameworks and reusable solutions that unify experiences across diverse services.
• Demonstrated success in influencing senior leaders and driving alignment across multiple organizations.
• Exceptional storytelling skills, including visual, verbal, and written, able to inspire and align both executives and builders.
• Experience mentoring and elevating senior-level design talent.
• Familiarity with AI-assisted design workflows and the ability to collaborate with applied science and ML teams.

Preferred Qualifications

• Proven track record shipping AI-first or AI-powered products that solved meaningful customer problems.
• Experience designing for trust, transparency, and human-in-the-loop systems.
• Ability to prototype and explore with LLMs, intelligent agents, or other AI frameworks.
• Strong background in data-informed design, leveraging UX research, analytics, and A/B testing to drive decisions.
• Thought leadership in emerging technologies and design practices, with published talks, writings, or community engagement.
• A visionary mindset, coupled with the ability to dive deep and sweat the details that make an experience exceptional.