Principal, Sales Strategy and Transformation

About the role

At Intuit, our mission is powering prosperity around the world — and our Sales team is one of the most direct paths to delivering on that promise for millions of small businesses, consumers, and self‑employed customers. The Sales Strategy & Transformation team drives the growth and strategic evolution of how we sell: designing new selling motions, building the GTM case for our highest‑priority market opportunities, and ensuring our most critical initiatives have the rigor, speed, and executive narrative to land. As a Principal on this team, you'll sit at the center of strategy and execution, partnering closely with Sales leadership to shape how Intuit grows.

Responsibilities

• Design and launch new sales motions from concept through execution, working across segments, channels, and cross‑functional partners to bring them to life.
• Analyze seller productivity data — including ramp curves, tenure, and rep deployment — and translate findings into clear, actionable recommendations for sales leadership.
• Build GTM strategies for high‑priority market opportunities, defining revenue targets, seller profiles, and go‑to‑market approach from the ground up.
• Size and frame new market opportunities; define resource requirements and model revenue potential with rigor and a clear point of view.
• Conduct research on market trends, customer needs, and competitive dynamics to inform and sharpen sales strategy.
• Write and own executive‑ready memos, briefings, and narratives that accelerate leadership decisions and drive alignment.
• Own and contribute to the strategic priority cadence and executive briefing rhythm for the Sales Leadership Team.
• Partner cross‑functionally with Finance, Sales Operations, and HR to ground recommendations in solid, integrated analysis.
• Lead change management and cross‑functional coordination for the strategic initiatives you own end‑to‑end.
• Build and deploy AI agents, simulations, or automated workflows to accelerate strategy testing, scenario modeling, and decision‑making.

Qualifications

• 5+ years of experience in sales strategy, GTM strategy, or management consulting with a significant focus on sales and go‑to‑market — management consulting background at a top‑tier strategy firm strongly preferred.
• Demonstrated experience designing or optimizing a sales motion: seller productivity framework, coverage model, new GTM play, or selling motion build.
• Track record of leading strategic initiatives end‑to‑end at a large, complex organization — from problem definition through landing with senior stakeholders.
• Strong analytical modeling skills with the ability to distill complex data into exec‑ready recommendations with a clear, defensible point of view.
• Proven ability to write and deliver high‑stakes executive narratives — memos, briefings, QBR‑style artifacts — that move leaders to action.
• Experience influencing and aligning senior stakeholders without direct authority.
• Hands‑on experience building or deploying AI agents, LLM‑based tools, or agentic systems to accelerate strategy work or automate decision workflows; curiosity and drive to keep learning as the AI landscape evolves.
• Experience at a Fortune 500 technology or SaaS company with a multi‑segment sales organization preferred.
• Familiarity with seller productivity analytics — ramp curves, tenure analysis, rep deployment modeling — preferred.
• Familiarity with SMB software, fintech, or accounting/tax software markets preferred.

Benefits

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs.

Pay

Expected Base Pay Range for this position in Mountain View: $212,000 – $287,000.