Principal, Sales Strategy and Transformation

About the role

At Intuit, our mission is powering prosperity around the world — and our Sales team is one of the most direct paths to delivering on that promise for millions of small businesses, consumers, and self-employed customers. The Sales Strategy & Transformation team drives the growth and strategic evolution of how we sell: designing new selling motions, building the GTM case for our highest-priority market opportunities, and ensuring our most critical initiatives have the rigor, speed, and executive narrative to land. As a Principal on this team, you'll sit at the center of strategy and execution, partnering closely with Sales leadership to shape how Intuit grows.

Responsibilities

• Design and launch new sales motions from concept through execution, working across segments, channels, and cross-functional partners to bring them to life
• Analyze seller productivity data — including ramp curves, tenure, and rep deployment — and translate findings into clear, actionable recommendations for sales leadership
• Build GTM strategies for high-priority market opportunities, defining revenue targets, seller profiles, and go-to-market approach from the ground up
• Size and frame new market opportunities; define resource requirements and model revenue potential with rigor and a clear point of view
• Conduct research on market trends, customer needs, and competitive dynamics to inform and sharpen sales strategy
• Write and own executive-ready memos, briefings, and narratives that accelerate leadership decisions and drive alignment
• Own and contribute to the strategic priority cadence and executive briefing rhythm for the Sales Leadership Team
• Partner cross-functionally with Finance, Sales Operations, and HR to ground recommendations in solid, integrated analysis
• Lead change management and cross-functional coordination for the strategic initiatives you own end-to-end
• Build and deploy AI agents, simulations, or automated workflows to accelerate strategy testing, scenario modeling, and decision-making

Qualifications

• 5+ years of experience in sales strategy, GTM strategy, or management consulting with a significant focus on sales and go-to-market — management consulting background at a top-tier strategy firm strongly preferred
• Demonstrated experience designing or optimizing a sales motion: seller productivity framework, coverage model, new GTM play, or selling motion build
• Track record of leading strategic initiatives end-to-end at a large, complex organization — from problem definition through landing with senior stakeholders
• Strong analytical modeling skills with the ability to distill complex data into exec-ready recommendations with a clear, defensible point of view
• Proven ability to write and deliver high-stakes executive narratives — memos, briefings, QBR-style artifacts — that move leaders to action
• Experience influencing and aligning senior stakeholders without direct authority
• Hands-on experience building or deploying AI agents, LLM-based tools, or agentic systems to accelerate strategy work or automate decision workflows; curiosity and drive to keep learning as the AI landscape evolves
• Experience at a Fortune 500 technology or SaaS company with a multi-segment sales organization preferred
• Familiarity with seller productivity analytics — ramp curves, tenure analysis, rep deployment modeling — preferred
• Familiarity with SMB software, fintech, or accounting/tax software markets preferred

Benefits

• Competitive compensation package with a strong pay‑for‑performance rewards approach
• Eligible for cash bonus
• Eligible for equity rewards
• Access to benefits per Intuit’s applicable plans and programs

Pay

Expected base pay range for this position in Mountain View: $212,000 – $287,000.