Principal Publishing Strategist

Responsibilities

• Lead development of market opportunity assessments, investment proposals, and business cases for the North America market, from thesis through decision-ready executive presentation
• Synthesize market, competitive, and user data (Sensor Tower, Newzoo, first-party sources) into clear strategic arguments, including business model scenarios for proposed products
• Pressure-test strategic recommendations against how global publishing leadership evaluates opportunity, risk, and portfolio fit, and advise team leadership on positioning and executive communication
• Support alignment with PMO, HQ stakeholders, and partner organizations across strategic workstream cadences
• Lend regional publishing expertise to GPD partners across announced and unannounced titles, bringing an NA market and player perspective to global plans
• Support go-to-market planning, launch beats, and live-service publishing decisions for titles in the team's remit
• Contribute regional market and competitive intelligence to inform GPD partner requests and title-level publishing decisions
• Contribute to the team's ongoing market research and documentation rhythm

Qualifications

• 12+ years of experience in game publishing, publishing strategy, or brand marketing within the games industry
• Experience leading publishing or marketing strategy for a AAA live-service title
• Track record of building and delivering strategic recommendations to executive leadership
• Hands-on experience developing decision-oriented executive presentations
• Experience operating across multiple regional markets and coordinating with a global or headquarters organization
• Fluency working with market, revenue, and user data (MAU/DAU, revenue, acquisition metrics) to support strategic arguments
• English business communication skills, written and verbal
• Strong interest in and knowledge of the games industry across genres and platforms
• No impediment to occasional international travel

Preferred Qualifications

• Demonstrated ability to bridge cultural, communication, and decision making differences between an Asia based headquarters and a U.S. regional organization
• Bilingual Korean and English proficiency
• Category depth in shooters or live-service PC and console titles
• Experience coordinating game marketing with entertainment or transmedia initiatives (film, series, esports)
• Experience in both regional and headquarters-level publishing roles
• Experience presenting to or preparing materials for C-level and board-level audiences