Principal Product Marketing Manager, Kindle Scribe

Key job responsibilities

• GTM Strategy Ownership
• Build and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises.
• Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives.
• Drive positioning, messaging, and enterprise market segmentation for new and existing products.
• Channel Strategy & Partner Engagement
• Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption.
• Identify, recruit, and manage strategic channel partners to support product launches.
• Drive partner enablement programs, tools and materials to ensure partner and product success.
• Sales Enablement
• Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth.
• Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
• Marketing Leadership
• Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns.
• Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation.
• Collaborate with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to determine how to best accelerate growth.

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research