Principal Product Marketing Manager

About the role

The Role We are hiring a Product Marketing Manager to define the unified AI security and governance category and establish WitnessAI as its leader. You will own product narrative and positioning, go-to-market execution, and analyst engagement.

Responsibilities

• Messaging and Positioning. Define category positioning. Develop the message house. Create evaluation frameworks buyers use.
• Product Launches. Run launches end-to-market. We ship frequently. Own GTM for new capabilities from messaging to enablement to measurement.
• Sales Enablement. Build materials that help reps explain differentiation and close enterprise deals. Training, talk tracks, objection handling.
• Scale Thought Leadership. Create content that drives the pipeline. Whitepapers, solution briefs, web copy, campaign assets.
• Market and Competitive Research. Buyer research. Win/loss analysis. Competitive intelligence.
• Channel and Partnerships. Support partner marketing and co-sell motions with enablement and positioning.
• Executive and External Presence. Lead analyst relations. Industry analysts are defining AI security categories. Get WitnessAI into the conversation and the reports. Support executive thought leadership.

Requirements

• 8+ years in full-lifecycle product marketing.
• At least 5 years in cybersecurity, cloud, or infrastructure.
• You have engaged directly with CISOs, CIOs, or similar enterprise security buyers.
• You've helped buyers understand a new problem.
• You are a category creator.
• You have a strong body of public assets/proof of work.
• You have high agency. You see business problems and solve them without waiting for permission.

Qualifications

• You have 8+ years of experience in full lifecycle product marketing.
• You have 5+ years of experience in cybersecurity, cloud, or infrastructure.
• You have engaged directly with CISOs, CIOs, or similar enterprise security buyers.
• You have helped buyers understand a new problem.
• You have experience in category creation.
• You have a strong body of public assets/proof of work.
• You have high agency. You see business problems and solve them without waiting for permission.

Skills

• Strong understanding of AI security and governance.
• Experience in creating and executing go-to-market strategies.
• Ability to build and deliver quality content across various formats.
• Strong analytical and research skills.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects simultaneously.

Benefits

• Hybrid work environment.
• Competitive salary and equity.
• Health, dental, and vision insurance.
• 401(k) plan.
• Opportunities for professional development and growth.
• Generous vacation policy.

Pay

$200,000-$250,000 (The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.)

Schedule

Hybrid work environment.