Principal Product Marketing Manager

About the role

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. The role is within the Circle Digital Assets Product Marketing Management (PMM) team.

Responsibilities

• Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
• Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments
• Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
• Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
• Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage
• Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation
• Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets

Requirements

8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning

Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs

Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives

Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams

Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions

Experience leading large, ambiguous projects with high ownership and accountability

Preferred requirements: Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure; familiarity with institutional financial products, trading, treasury, or liquidity management solutions; experience working in high-growth or rapidly evolving environments with global product launches

Qualifications

Relevant experience, skill set, qualifications, and other business and organizational needs determine starting pay

Skills

Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure

Familiarity with institutional financial products, trading, treasury, or liquidity management solutions

Experience working in high-growth or rapidly evolving environments with global product launches

Benefits

Starting pay range: $185,000 - $237,500

Pay

Base Pay Range: $185,000 - $237,500

Schedule

N/A