Principal Product Marketing Manager - AI Innovation

Iterable is the AI customer engagement platform, built for enterprise scale and trusted by global brands such as Redfin, SeatGeek, Priceline, Calm, and Box. The platform enables organizations to activate customer data from any source, design seamless cross‑channel experiences, and optimize engagement with Nova Intelligence, the AI layer of the platform, all with enterprise‑grade security and compliance.

About the role

As Principal Product Marketing Manager (PMM), you will own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI‑driven customer engagement is headed and why Iterable wins. You will drive Iterable’s Tier 1 launches—flagship releases that establish category leadership, earn analyst and press attention, and give the go‑to‑market organization a unifying story to sell against.

Responsibilities

• Own the AI Narrative: Define and evolve Iterable’s overarching AI point of view, translating deep technical understanding of models, agentic workflows, and data/orchestration architecture into customer value for both practitioners and executives.
• Craft Messaging: Create bold, narrative‑driven messaging and positioning that links AI and orchestration innovation to tangible customer value; write Tier 1 launch messaging for flagship AI releases and ensure all assets ladder back to the launch narrative.
• Market Intelligence: Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress‑test Iterable’s AI point of view; partner with product management to align narrative with market shifts and roadmap decisions.
• Adoption & Customer Success: Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement; collaborate with customer marketing and CS on reference stories and case studies that validate the AI narrative.
• Review & Direction: Provide direction on launch content and campaigns across the team, ensuring consistency with the overarching narrative.

Required Qualifications

• 8–10+ years in product marketing at a B2B SaaS company, with ownership of Tier 1 bundled product releases (martech experience a plus).
• Experience marketing an AI‑native or agentic product, or a platform transitioning from feature‑based to AI‑managed experiences.
• Exceptional storytelling ability: proven track record of shaping the strategic “why” behind a launch and translating it into compelling messaging.
• Deep, genuine understanding of AI fundamentals—including models, agentic systems, and data architecture—and the skill to translate that into clear, differentiated customer narratives.
• Demonstrated use of AI tools in creative, non‑obvious ways across research, messaging, and content development.
• Executive presence: comfortable operating as a strategic peer to senior product and GTM leaders with sound independent judgment and minimal oversight.

Success Metrics

• Market awareness, pipeline, and revenue influence across Tier 1 release launches.
• Adoption and expansion of AI capabilities across the customer base.
• Executive and analyst recognition of Iterable’s AI point of view.

Perks & Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre‑tax commuter benefits
• Complete laptop workstation

Pay

US base salary range: $172,000 – $230,000, determined by specific work location and factors such as skills, experience, education, and internal equity. The range reflects base salary only; total compensation includes variable pay (where applicable), equity, and a benefits package.