Principal Product Marketing Manager - AI Innovation

About the role

As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against.

Responsibilities

• Own the AI Narrative: Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.
• Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.
• Craft Messaging: Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.
• Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.
• Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own.
• Market Intelligence: Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view.
• Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions.
• Adoption & Customer Success: Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.
• Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers.

Requirements

• Market awareness, pipeline, and revenue influence across Tier 1 release launches
• Adoption and expansion of AI capabilities across the customer base
• Executive and analyst recognition of Iterable's AI point of view

Qualifications

• 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases.
• Prior martech experience is a plus.
• Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
• Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells.
• Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives.
• A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development.
• Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight.

Benefits