Principal Product Marketing Manager - AI Innovation

We need to output HTML fragment with sections: About the role? The posting includes description of company, then "The Role: As Principal PMM...". We need to include sections only when there is real specific content. Likely sections: About the role (maybe not needed because they gave description). But we can include "About the role" with the paragraph describing role? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content: The Role description (paragraph). Then "Key Responsibilities" list. Then "Required Qualifications". Then "Success Metrics". Then "Perks & Benefits". Then salary range. Also maybe "About the company" but that's boilerplate? It's about Iterable, but we might include as "About the role"? Actually "About the role" is separate from company overview. The company overview could be considered "About the company" but not in list. We could omit because not requested headings. The instruction says we can use those headings; we can also add others? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but likely we should stick to those. We'll include sections: About the role (the paragraph describing the role), Responsibilities (list), Qualifications (list), Benefits (list), Pay (salary range). Possibly also Success Metrics? Not in list but could be considered under Requirements? Might be separate but we can include as a section maybe "Success Metrics". Not in given examples but could be okay. However instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exhaustive. So we can add Success Metrics as its own heading. We must not include boilerplate like EEO, recruitment disclaimer, etc. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we strip the recruitment disclaimer, EEO statement, etc. We need to preserve all substantive information. So include company overview? It's somewhat promotional but maybe considered boilerplate? It's about Iterable, not specific to role. Might be considered background but not required. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The company overview is substantive about the company, but not about the role. However it's part of the posting. Should we keep it? It's not a section heading we have; we could embed it in a

before sections. The instruction says output only HTML fragment; we can include a

with that overview. It's not a heading. That seems okay. We need to avoid repeating job title as heading. So no

Principal PMM

. We need to format lists with

• . Let's extract content: Company overview paragraph: "Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026. With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!" We might keep that as a

  . Then "The Role: As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against." That's role description. Could be under About the role heading. Then "Key Responsibilities" bullet list: - Own the AI Narrative - Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there. - Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives. - Craft Messaging - Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value. - Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to. - Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own - Market Intelligence - Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view - Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions - Adoption & Customer Success - Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement - Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers We need to flatten into list items? The instruction: Use

  • for any list of duties/requirements/benefits. So we can make each top-level bullet as
  • containing the sub-bullets maybe as nested
    . That's okay. Then "Required Qualifications:" list: - 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. - Prior martech experience is a plus. - Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences - Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells - Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives - A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development - Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight Then "Success Metrics:" list: - Market awareness, pipeline, and revenue influence across Tier 1 release launches - Adoption and expansion of AI capabilities across the customer base - Executive and analyst recognition of Iterable's AI point of view Then "Perks & Benefits:" list: - Paid parental leave - Competitive salaries, meaningful equity, & 401(k) plan - Medical, dental, vision, & life insurance - Community Impact Days - Fertility & Adoption Assistance - Paid Sabbatical - Flexible PTO - Monthly Employee Wellness allowance - Monthly Professional Development allowance - Pre-tax commuter benefits - Complete laptop workstation Then salary: "Complete laptop workstation $172,000 - $230,000 is the US base salary range for this position. Within this range, individual pay is determined by the specific US work location and additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed reflects only base salary. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial." We need Pay section with that info. We should not include recruitment disclaimer, EEO, etc. Now produce HTML. Structure:

    Iterable is the AI customer engagement platform...

    About the role

    The Role: As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against.

    Responsibilities

    • Own the AI Narrative
      • Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.
      • Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.
    • Craft Messaging
      • Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.
      • Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.
      • Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own.
    • Market Intelligence
      • Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view.
      • Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions.
    • Adoption & Customer Success
      • Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.
      • Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers.

    Qualifications

    • 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases.
    • Prior martech experience is a plus.
    • Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences.
    • Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells.
    • Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives.