Principal Product Marketing Manager, Ads Marketing

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. The Ads Product Marketing team is seeking a strategic, customer‑obsessed Product Marketing Manager to serve as a critical bridge between product development and go‑to‑market execution, helping advertisers discover, plan, and activate campaigns across Amazon’s full portfolio of advertising surfaces.

Responsibilities

• Conduct in‑depth research and competitive analysis to identify promising opportunities for Amazon Ads products, focusing on cross‑format and outcome‑based buying trends.
• Communicate product vision and direction to internal and external stakeholders, establishing a regular cadence of engagement that ties individual product narratives into a cohesive omnichannel story.
• Partner with Product Managers to prioritize customer feedback, support Alpha/Beta testing, and refine the strategic roadmap where multiple products intersect.
• Align go‑to‑market strategy to the product roadmap, translating complex cross‑surface capabilities into clear language and gathering post‑launch feedback to improve the unified experience.
• Develop single‑source‑of‑truth documentation for sales and marketing, including positioning, messaging, product availability, best practices, implementation guides, and FAQs, emphasizing multi‑format activation and objective‑first buying.

Basic Qualifications

• 9+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience driving direction and alignment with cross‑functional teams.

Preferred Qualifications

• Experience creating go‑to‑market initiatives at scale.
• Experience working cross‑functionally across marketing, product management, analytics, UX, and research.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.

Pay

• Sunnyvale, CA: $187,000 – $252,900 USD annually.
• New York, NY: $187,000 – $252,900 USD annually.
• Seattle, WA: $170,000 – $230,000 USD annually.