Principal Product Marketing Manager, Ads Marketing

About the role

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. The Ads Product Marketing team is seeking a strategic and customer‑obsessed Product Marketing Manager to serve as a critical bridge between product development and go‑to‑market execution. In this role you will help unify how advertisers discover, plan, and activate campaigns across Amazon’s full portfolio of advertising surfaces—from streaming and video to display, audio, and sponsored placements. You will translate an omnichannel vision into clear, compelling narratives, partner with Product Management, Go‑to‑Market, and cross‑functional teams, and shape positioning and launch strategies that simplify the buying experience and connect measurement across formats.

Responsibilities

• Conduct in‑depth research and competitive analysis to identify promising opportunities for Amazon Ads products, focusing on cross‑format and outcome‑based buying trends.
• Communicate product vision and direction to internal and external stakeholders, establishing a regular cadence of engagement that ties individual product narratives into a cohesive omnichannel story.
• Partner with Product Managers to prioritize customer feedback, support Alpha/Beta testing, and refine the strategic roadmap where multiple products intersect.
• Align go‑to‑market strategy to the product roadmap, translating complex cross‑surface capabilities into simple, clear language and gathering post‑launch feedback to improve the unified experience.
• Develop single‑source‑of‑truth documentation for sales and marketing, including positioning, messaging, product availability, best practices, implementation guides, and FAQs, emphasizing multi‑format activation and objective‑first buying.

Basic Qualifications

• 9+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience driving direction and alignment with cross‑functional teams.

Preferred Qualifications

• Experience creating go‑to‑market initiatives at scale.
• Experience working cross‑functionally across marketing, product management, analytics, UX, and research.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, optional supplemental life plans, Employee Assistance Program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage).
• 401(k) matching.
• Paid time off.
• Parental leave.

Pay

USA, CA, Sunnyvale – $187,000 – $252,900 USD annually

USA, NY, New York – $187,000 – $252,900 USD annually

USA, WA, Seattle – $170,000 – $230,000 USD annually

The base salary range is listed above; total compensation includes sign‑on payments and restricted stock units (RSUs) and is determined by experience, qualifications, and location.