Principal Product Manager - Tech, AME Search Marketing

Description

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve the end customer experience wherever they are in their shopping journey across the web. We manage Earned (SEO) and Paid Search marketing channels on external search engines and emerging partners including AI driven experiences and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon stores business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.

About The Team

Search Marketing drives how Amazon acquires customers through search-based experiences worldwide. We operate billions of ad interactions daily across major search platforms, optimizing in real-time to bring the right customers to Amazon. Our mission: maximize customer acquisition efficiency through automation, science, and strategic partner relationships. The team blends product management, applied science, engineering, and marketing, building AI-powered systems that replace manual processes at global scale. We're a small, high-autonomy group where individuals own entire product areas end-to-end, ship fast, and influence billions in revenue.

Key job responsibilities

• Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
• Define and run tests, including A/B experiments to test new vendor features and/or inform new product development using your judgement across relative priorities
• Conduct in-depth analyses to refine our understanding of the search space and uncover additional optimization opportunities
• Translate analytical findings into actionable insights and concise business actions and recommendations

Basic Qualifications

• Bachelor's degree
• 10+ years of product or program management, product marketing, business development or technology experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement