Principal Product Manager-Technical, AME Search Marketing

About the role

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve the end customer experience wherever they are in their shopping journey across the web. We manage Earned (SEO) and Paid Search marketing channels on external search engines and emerging partners including AI driven experiences and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon stores business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.

Key job responsibilities

• Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
• Define and run tests, including A/B experiments to test new vendor features and/or inform new product development using your judgement across relative priorities
• Carry out in-depth analyses to refine our understanding of the search space and uncover additional optimization opportunities
• Translate analytical findings into actionable insights and concise business actions and recommendations

About the team

The Search Marketing team drives how Amazon acquires customers through search based experiences worldwide. We operate billions of ad interactions daily across every major several existing and new search based platforms, optimizing in real-time to bring the right customers to Amazon with the relevant context. Our mission: is to maximize customer acquisition efficiency through automation, science, and strategic partner relationships. The team blends product management, applied science, engineering, and product marketing operations — building AI-powered systems that replace manual processes at global scale. We're a small, high-autonomy group where individual contributors own entire product areas end-to-end, ship fast, and directly influence billions in revenue. Culture here is data-driven, experiment-heavy, and biased toward action.

Basic Qualifications

• Bachelor's degree
• 8+ years of end to end product delivery experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience technical product management
• Experience influencing senior leaders/stakeholders
• Experience leading cross-functional teams to deliver products and projects on tight deadlines

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement