Principal Product Manager - Tech, Sponsored Products and Brands

About the role

The Advertiser Growth & Strategies team within Sponsored Products and Brands builds the tools, systems, and intelligence that help advertisers grow efficiently on Amazon. Our work spans campaign automation, bidding strategy, audience targeting, and agentic product experiences powered by generative AI. We operate at the intersection of advertising, retail, and AI; and we're hiring leaders who thrive in that complexity.

Responsibilities

• Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce
• Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences
• Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade-offs require it
• Make high-judgment product decisions in complex, ambiguous environments with incomplete information
• Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority
• Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade-offs
• Work backward from customer problems to define solutions that serve both advertisers and shoppers
• Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities

Requirements

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product

Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Skills

• Deep understanding of Ad Tech
• Hands-on experience building customer-facing Gen AI products
• Influence across organizational boundaries

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Pay

Base salary range for this position is $179,900.00 - $243,400.00 USD annually.

Schedule

Not specified.