Principal Product Manager, Personalization

What You'll Do

• Own the strategy and roadmap for building Upside personalized growth engine.
• Translate a broad, ambitious personalization vision into sequential, buildable phases.
• Define clear requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions.
• Define success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact.
• Lead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations.
• Run rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally.
• Build a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product requirements.
• Lead cross-functionally without direct authority, aligning engineering, design, data, and marketing around a shared roadmap and set of priorities.

Competencies

• 10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives.
• Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features.
• Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions.
• Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences — comfort operating at both a high strategic level and a deep analytical level is critical to this role.
• Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority.
• Deep business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy.
• Exceptional consumer empathy and an intuitive understanding of what motivates user behavior.