Principal Product Manager - Incubation
How You'll Find Success
Take raw business ideas from hypothesis to validated (or honestly invalidated) product concepts through disciplined experimentation.
Talk to customers constantly — not to confirm what you already believe, but to genuinely learn what's true.
Define what "success" and "failure" look like at each stage of incubation, and use that clarity to move fast and kill bad ideas without ego.
Work across Qualtrics to pull in domain expertise, data, and resources without needing a formal mandate.
Make the case for — or against — a concept clearly and honestly, to the team and to leadership.
How You'll Grow
Deep, hands-on experience with early-stage product development and structured de-risking methodologies.
Direct visibility with senior leadership on high-stakes bets that could define Qualtrics' next category.
Breadth across multiple product domains as you work through successive incubation concepts.
Things You'll Do
- Run structured discovery on potential product concepts: customer interviews, competitive landscape, market sizing.
- Define and run fast, lightweight experiments to pressure-test core assumptions before significant investment.
- Work with a small pod — design, engineering, data — to build the minimum needed to learn, not to ship.
- Synthesize signals from customers, partners, market, and internal stakeholders into a clear, honest point of view.
- Present findings and recommendations to leadership — including when the right call is to stop.
- Move with urgency. Avoid analysis paralysis. Push to the next learning.
What We're Looking For
- 7+ years of product management experience, with meaningful time in early-stage or 0→1 product work.
- Real evidence of intellectual humility — you've changed your mind based on customer feedback, and you can tell that story.
- Demonstrated comfort operating without a clear roadmap, established process, or predefined success metrics.
- Experience building and invalidating product concepts — not just launching features on an existing product.
- Strong customer instincts and a genuine preference for being in the room with customers early.
- Ability to connect disparate signals — market data, user research, business model, technical feasibility — into a coherent thesis.
Qualtrics Team's Favorite Perks And Benefits
- Experience Bonus: US employees receive an annual $1,800 "experience bonus" to provide an experience they might not otherwise have.
- Perks: Satisfaction of doing genuinely new things; a small, high-trust team where your judgment shapes what gets built (and what doesn't).
- Hybrid Work Model: Gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. Work where you want, owning the integration of work and life.
- Benefits: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act, Medical, Dental, Vision, Life and Disability, 401(k) with match, Paid Time Off, Wellness Reimbursement, Mental Health Benefits, and an experience bonus.
Qualtrics
- Qualtrics Insiders: One-stop shop for all things Qualtrics Life.
- Washington State Base Annual Pay Transparency Range: $199,500—$262,000 USD.