Principal Product Manager

Overview

BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. Now, we're at an inflection point. After years of success, we are facing the challenge many SaaS companies encounter as markets evolve: engagement is too low, churn is too high, and growth has stalled. We believe there is significant opportunity ahead, but the path forward is not yet fully defined. Determining that future is one of the most important challenges facing the company.

Why This Role Matters

Now BombBomb is making a deliberate shift: From broad, horizontal use cases → focused ICP
From standalone product → integrated relationship workflows
From video utility → AI-powered relationship enablement platform
From revenue decline → sustainable growth

Who You Are

• Thrives in transformation environments
• Led product strategy through significant company change
• Owned products tied directly to retention, expansion, and revenue growth
• Conducted extensive customer discovery and market research
• Partnered closely with Design, Engineering, Marketing, Sales, and Customer Success
• Built roadmaps that balance customer needs, technical realities, and business outcomes
• Used data to drive prioritization decisions
• Think in customer problems, not feature requests
• Think in outcomes, not output
• Think in systems and workflows, not screens
• Think in business impact, not roadmap volume
• Comfortable and enjoy operating in ambiguity and helping create clarity where answers do not yet exist
• Deeply curious about customers
• Comfortable making difficult prioritization decisions
• Highly analytical but customer obsessed
• Able to create clarity in ambiguous situations

What You'll Do

• Own Product Strategy for our ICP
• Develop and continuously refine BombBomb's product strategy for our ICP’s market
• Identify: Critical customer workflows, Unmet customer needs, Sources of competitive differentiation, Expansion opportunities, Retention opportunities
• Ensure product investments align directly with customer value creation and business growth
• Lead Customer Discovery
• Conduct ongoing: Customer interviews, User research, Win/loss analysis, Churn analysis, Market research
• Turn customer insight into product direction
• Own Product Roadmap & Prioritization
• Evaluate opportunities based on: Revenue impact, Retention impact, Migration impact, Customer value, Strategic alignment, Engineering effort
• Make difficult tradeoffs
• Determine: What gets built, What gets delayed, What gets stopped
• Ensure resources remain focused on the highest-value opportunities
• Lead the Classic → BombBomb 3.0 Migration Strategy
• Own: Migration requirements, Feature gap analysis, Adoption strategy, Customer transition experiences, Success measurement
• Partner with Design, Engineering, Customer Success, and Growth to make BombBomb 3.0 the obvious choice for existing customers
• Define BombBomb's AI Product Strategy
• Prioritize AI initiatives that: Improve customer outcomes, Increase retention, Create differentiation, Reduce friction, Accelerate adoption
• Avoid AI features that create noise without measurable impact
• Ensure AI strengthens human connection rather than replacing it
• Improve Activation, Adoption & Retention
• Partner with Design, Engineering, Growth, and Customer Success to improve: Activation, Time-to-value, Product adoption, Customer engagement, Expansion, Retention
• Establish Product Measurement & Operating Cadence
• Define and manage core product metrics including: Activation rate, Time to first value, Feature adoption, Product engagement, Migration progress, Expansion influence, Retention influence
• Create a data-driven operating system for product decision making
• Act as a Cross-Functional Unifier
• Partner closely with: Design, Engineering, Customer Success, Sales, Leadership
• Create clarity and focus across the organization
• Help define: Product processes, Discovery practices, Prioritization frameworks, Future product team structure
• Lay the foundation for a scalable product organization
• Have Final Product Recommendation Authority
• This role is expected to: Recommend product strategy, Recommend roadmap priorities, Recommend what stops, Recommend what gets funded, Recommend migration priorities

Success in 12 Months

• Improved Business Outcomes
• Increased BombBomb 3.0 engagement, Improved Retention, Improved Expansion
• BombBomb has a clearly defined ICP product strategy
• Product roadmap is focused and aligned with company priorities
• Migration to BombBomb 3.0 is completed
• Product decisions are driven by customer insight and measurable outcomes
• Activation and adoption improve significantly
• Retention trends continue improving
• Ai capabilities deliver measurable customer value
• Product, Design, Engineering, and GTM teams operate with greater alignment
• BombBomb has a repeatable product operating system

Ideal Experience

• 10+ years in Product Management
• Experience in SaaS businesses between $10M and $100M ARR
• Experience directly influencing retention, expansion, and revenue outcomes
• Experience leading product through significant business, market, or platform transitions
• 5+ years owning product strategy and roadmap decisions
• Strong customer discovery and research background
• Experience working closely with Design and Engineering
• Track record of delivering measurable business outcomes
• Experience balancing strategy and execution