Principal Product Manager- Growth and Monetization

Who We Are

The Product Management team at WeightWatchers is rebuilding the digital product portfolio of a trusted 60-year-old brand, applying the latest in nutrition science, behavioral science, AI, and clinical care. Our mission is to improve the health and longevity of our members by building the best holistic weight health platform in the market. We operate at significant scale and continue to invest in the velocity of our product execution.

Who You'll Do

• Own Acquisition End-to-End: Drive the strategy and execution for converting top-of-funnel intent into members. You own the funnel from landing page through quiz, plans, payment, and post-purchase activation across our subscription tiers.
• Lead High-Stakes Product Launches: Serve as the product lead on major launches that drive net-new acquisition — new program offerings, market expansions, partnership-driven products, and platform shifts. Own the integrated experience from pre-qualification to onboarding.
• Drive Partnership Integrations: Lead the product workstream for strategic partnerships across pharma, retail, payer, and ecosystem players. Own member identification, data flows, reporting infrastructure, and the in-product experience. Coordinate across Engineering, Legal, Clinical, and Marketing to deliver on contractual commitments.
• Drive Acquisition-Channel Programs: Partner with Marketing on channel-specific acquisition programs, promotional offers, and tiered pricing strategies. Define the product implications of marketing tests and own the technical execution.
• Lead Cross-Functional Launches: Work alongside Clinical, Engineering, Marketing, Finance, and Legal to ship complex multi-stakeholder initiatives on tight timelines.
• Architect & Optimize the Acquisition Funnel: Continuously optimize the acquisition flow to maximize CVR while protecting channel-mix integrity. Identify upstream bottlenecks (landing-page message-match, quiz drop-off) and downstream leakage (payment completion, eligibility friction) and own the prioritized backlog of fixes.
• Own the Strategic Roadmap: Set a 6–12 month roadmap for acquisition that balances near-term funnel optimization with the strategic bets that protect our position in consumer health and weight management.
• Influence & Align Senior Stakeholders: Communicate acquisition insights, experiment results, and partnership progress directly to the executive team and board. Translate complex product, clinical, and marketing trade-offs into clear strategic recommendations.
• Decide with Data: Define success metrics (CVR, CAC, channel-level LTV, partnership-attributed signups), run high-velocity A/B tests, and continuously evaluate performance to ensure measurable impact.

Qualifications

• 8+ years of Product Management experience, with a heavy focus on Growth, Acquisition, or Funnel Optimization in consumer-facing digital products.
• Proven track record of improving CVR and CAC in a subscription-based environment.
• Demonstrated experience leading complex cross-functional launches involving multiple internal teams and external partners.
• Strong product analytics fluency (Looker, Amplitude, GA, or equivalent) — able to build funnel reports and experiment readouts without waiting on a data team.
• Excellent communication skills, with the ability to explain complex acquisition data and product trade-offs to non-technical stakeholders, including senior executives and the board.
• Experience in Agile environments, collaborating closely with Engineering to ship high-frequency experiments and major launches in parallel.
• Healthcare, telehealth, wellness, or other regulated-industry product experience is a strong plus.
• Bachelor's or advanced degree in a quantitative or analytical field; MBA or healthcare-adjacent graduate degree a plus.

US Pay Range

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

• Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
• Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
• Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
• Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

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