Principal Product Manager, Consumer Digital Experience

About the role

This role will shape the strategy and roadmap for personalized consumer experiences across digital channels, with a strong focus on engagement, relevance, and measurable business impact. You will partner closely with cross-functional stakeholders to assess current capabilities, define improvements, and align regional and global priorities. The work will require a blend of product leadership, analytical rigor, and AI-enabled personalization expertise to help create more effective consumer experiences.

Responsibilities

• Assess and analyze the effectiveness of current consumer engagement channels globally
• Define a comprehensive roadmap for improving consumer personalization efforts
• Lead decision-making on core personalization capabilities, including data management tools
• Collaborate with cross-functional teams to align on a unified strategy for consumer engagement
• Devise regional strategies based on local consumer behavior and regulatory requirements
• Set performance metrics for engagement and lead ongoing optimization efforts
• Mentor and guide product managers on enhancing consumer engagement practices

Qualifications

• Bachelor's degree required
• 8+ years of experience in product management, particularly in consumer engagement or personalization
• Proven experience in personalization techniques such as segmentation and ML-driven recommendations
• Demonstrated experience in assessing personalization maturity and providing actionable solutions
• Experience formulating global and market-specific engagement strategies
• Strong analytical skills, including proficiency in SQL and interpreting data for decision-making
• Expertise in applying AI to create personalized consumer experiences

Benefits

• 401(k) matching
• Paid leave
• Health insurance
• Product discounts
• A flexible work environment suitable for remote or hybrid work

Pay

$147,000 – $240,000 annually

Location: Remote - US based candidates only, no visa sponsorship available