Principal Product Manager

About the role

Adobe Express is seeking a Principal Product Manager to lead Discovery & Activation across the end-to-end journey for new and returning customers. This role focuses on defining the strategy and roadmap for one of the key workstreams under user activation, working closely with Design, Engineering, Data Science, and Go-to-Market teams to deliver impactful experiences.

Responsibilities

• Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.
• Establish clear leading and lagging indicators, setup A/B tests with well-thought-of hypotheses, and drive these to fruition.
• Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.
• Partner with Content Ops for taxonomy and metadata quality that boosts discovery relevance.
• Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.

Requirements

• 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
• Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
• Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
• Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.
• Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
• Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
• Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Qualifications

• Experience with creative tools, assistants/LLMs, or recommendation systems.
• Background in template ecosystems, marketplaces, or content ops.
• Exposure to enterprise change-management and rollout strategies.

Skills

• Customer-back: start with real tasks (flyer, video, social post), not features.
• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
• Bias to impact: ship increments weekly, land big rocks quarterly.

Benefits

At Adobe, we offer competitive compensation, comprehensive benefits, and a supportive company culture. We are committed to equal opportunity and diversity in the workplace.

Pay

The expected pay range for this position is $148,100 -- $282,100 annually, with specific ranges varying by work location and based on job-related knowledge, skills, and experience. For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

Schedule

Our ideal candidate is available full-time.