Principal Product Manager, AI Brand Visibility
The Opportunity
The Opportunity Chat responses and AI Overviews now synthesize answers, changing how brands get found online. We're expanding the team that manages Adobe Brand Visibility (previously Adobe LLM Optimizer), combining Adobe’s solutions with Semrush Enterprise post-acquisition.
About the role
This is a small, builder-heavy team that moves quickly, using AI natively, and measuring success through real customer outcomes. Conversations with top-brand marketers inform product strategy and roadmap decisions.
What You’ll Do
Own the product strategy and roadmap for an area of our Brand Visibility solution.
Define and own the important metrics that prove your area is moving the needle.
Partner with engineering and data teams to integrate AI signals into CMS, analytics, and CDN platforms.
Talk to top-brand marketing leaders daily and validate product ideas with them.
What Makes for a Great Fit
3–8 years of PM experience (Senior or Principal scope, depending on background).
Deep SEO/GEO expertise, proficient in AI-visibility tool landscapes like Semrush AIO, BrightEdge, Conductor, Profound, or similar; hands-on Semrush experience is a plus.
Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version.
Technical enough to partner with engineering and data partners.
Requirements
Plugged into the SEO community, following research and benchmarks; a plus if you’ve shared findings or experiments.
Direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
Expected Pay Range
The U.S. pay range for this position is $148,100 -- $282,100 annually. In California, the pay range is $194,800 - $282,100.