Principal Product Marketing Manager, AI

While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.

About the role

Agentic AI has taken the world by storm and Databricks is proud to be a leader in this space. With a data-centric approach to AI, Databricks enables customers to build and use high-quality AI agents and applications that drive real business outcomes. In this role, you will own product marketing for Genie, the data-smart AI coworker for business teams. Reporting directly to the Senior Director of Product Marketing, you will lead messaging and content development for cross-channel marketing strategies targeting business and technical buyers as well as business users, with a strong focus on business value, usability, and adoption. You will partner closely with product, sales, partner, and marketing teams to increase awareness, support new launches, and drive adoption of Genie.

Responsibilities

• Establish Genie as the leading AI coworker for business teams by driving awareness, adoption, and daily usage across priority business user segments.
• Launch and iterate messaging and campaigns that increase engagement, activation, and conversion among business users and decision makers, while aligning with IT stakeholders.
• Elevate Databricks’ AI narrative with a strong emphasis on business value and productivity gains at flagship events and in always-on campaigns, resulting in increased share of voice and Genie pipeline.
• Improve sales readiness and productivity by delivering enablement programs and content that help teams clearly articulate Genie’s business value to non-technical buyers and end users.
• Build a strong portfolio of customer stories and proof points that demonstrate measurable Genie impact on business outcomes and are actively leveraged across sales, marketing, and partner motions.

Requirements

• 8+ years of product marketing experience at an enterprise software company.
• Experience marketing Data & AI, AI assistants, or AI-powered products, particularly those used directly by business teams or end users.
• Proven track record creating messaging and content that resonates with business users and decision makers while bridging to technical audiences.
• Experience partnering closely with sales teams and partner teams to build and execute GTM and enablement programs.
• Sufficient technical fluency to translate complex AI capabilities into clear, outcome-focused narratives for enterprise customers.

Pay

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role are listed below and represent the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors unique to each candidate.

• Zone 1 Pay Range: $193,500—$266,100 USD
• Zone 2 Pay Range: $174,200—$239,450 USD
• Zone 3 Pay Range: $164,500—$226,150 USD
• Zone 4 Pay Range: $154,800—$212,850 USD

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, visit our benefits page.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics, and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog.