Principal Product Designer

What you'll do

• Lead design for complex and strategic areas of Via’s Transit Operations product, setting direction across interconnected workflows and creating coherent, scalable experiences.
• Transform complex operational workflows, business requirements, and technical constraints into experiences that are clear, intuitive, and purposeful.
• Move fluidly between systems-level thinking and detailed execution - personally carrying ideas from early exploration through polished, production-ready experiences.
• Persistently partner closely with Product and Engineering to frame problems, explore possibilities, make thoughtful tradeoffs, and drive high-quality product decisions.
• Develop a deep understanding of the users and communities we serve, and design experiences that are tightly aligned with their needs.
• Use research, data, experimentation, and customer feedback to validate decisions and continuously improve the product.
• Proactively identify opportunities, bring clarity to ambiguous problem spaces, and create momentum where direction is unclear.
• Help shape the future of product design at Via by exploring new ways of thinking, creating, and validating products - including leveraging AI as part of your everyday workflow.

What we're looking for

• Extensive experience designing and shipping complex digital products and platforms, with a portfolio demonstrating exceptional product thinking, craft, and the ability to create scalable solutions for sophisticated operational systems.
• Proven ability to navigate ambiguity and lead complex product initiatives end-to-end, using strong product judgment to create simple, clear, and impactful experiences.
• A high bar for craft and product quality, with deep attention to interaction, hierarchy, behavior, and the details that make experiences exceptional.
• Strong communication and storytelling skills, with the ability to articulate a point of view, create alignment, and influence senior Product, Engineering, Design, and business stakeholders.
• A strong collaborator who builds alignment across Product, Engineering, Design, and leadership, using clear communication, thoughtful critique, and influence to drive better product decisions.
• A creative and curious mindset. You constantly look for better ways to solve problems, challenge conventions, and leverage emerging technologies to expand what’s possible in product design.
• Passion for Via’s mission and the opportunity to improve how transportation works for communities around the world.

Compensation and Benefits

• Final salary will be determined by the candidate’s experience, knowledge, and skills.
• Salary range: $200,000-$230,000
• Comprehensive health coverage, with low-cost dental and vision plans
• A 401(k) with a generous company match and vesting
• Full paid parental leave for new parents, with extended leave options
• Additional benefits (family planning, mental health, pet insurance, and other wellness perks)
• 20 days of paid time off (PTO) annually