Principal Product Designer

Core Responsibilities

• Lead work in undefined problem spaces using the following methods: user research, user experience, and visual & interaction design
• Create flows and experiences that simplify and distill down complex actions into usable interfaces
• Define and own the visual and UI standards across multiple products on desktop and mobile web
• Leverage AI as a thought partner, prototype creator, and however it evolves in 2026
• Present to stakeholders a vision for the product through a visual narrative
• Give and solicit feedback from designers and our cross-functional partners in order to continually improve the end customer experience
• Identify opportunities and define strategies for user research that impacts our understanding of the customer and our product roadmap

About the Role

The Principal Product Designer’s mission is to help Tomo create an easy, empowering, and best-in-class home shopping experience for its customers by working with a team of designers in collaboration with partners in product, engineering, sales, and operations.

Requirements

• 6+ years of design experience at tech companies, with start-up, consumer, and fintech experience especially prized
• 2+ years of experience planning and executing user research efforts using a variety of techniques
• Passion for learning about the newest technology, specifically AI+design
• Experience building consumer experiences
• A need for speed and a preference for shipping incrementally to pull learnings forward
• Deep knowledge of systems, patterns, interactions, and prototyping
• Exceptional visual execution (eg. color, typography, iconography, and layout)
• Highly collaborative, strong communication skills, able to pivot quickly, high on candor but also tact, and receptive to feedback
• Portfolio of work samples showcasing your problem-solving skills
• Experience coaching and mentoring designers, with a focus on feedback/bar raising (valued but not required)

Qualifications

• Degree in design (valued but not required)

Skills

• Strong understanding of user-centered design principles
• Experience with design tools such as Sketch, Figma, Adobe Creative Suite, etc.
• Ability to communicate effectively with cross-functional teams
• Experience with AI and machine learning concepts

Benefits

• Equity Ownership: All teammates receive stock options—we win together
• Comprehensive Medical, Dental, and Vision plans for you and your dependents with some plans 100% covered
• Work-life balance and a generous paid time off policy
• Paid parental leave
• 401(k) retirement plan

Pay

$170K - $175K

Schedule

Based in our Seattle, WA Office Monday - Wednesday and remote optional Thursday & Friday