Principal Product Designer

About The Role

As a Principal Product Designer, you are the senior-most design authority on the team. You are a visionary with the ability to execute swiftly, articulating solutions that don't just improve the status quo but redefine it. This is an IC9-level role, meaning you operate with exceptional autonomy to drive strategic change across multiple countries and functions.

Responsibilities

• Define the Vision: Lead the creation of 0-1 product experiences, setting a high bar for concept and quality that inspires the entire design organization.
• Evolve the Visual Identity: Spearhead the global transition to our new illustration system. Define scalable guidelines that move us from current standards to a unified, global language.
• Architect Core Interactions: Define the structural patterns and widgets for the Nu homepage. Deliver production-ready specifications that bridge the gap between high-level design and engineering execution.
• Unify Global Design: Eliminate fragmentation across Brazil, Mexico, and Colombia. You will create a cohesive design language that feels like "one Nu" while intelligently allowing for local market flexibility.
• Drive Strategic Roadmap: Act as an advisor to business leadership, translating organizational strategy into a tangible design roadmap and removing blocks to ensure a world-class user experience.
• Mentor and Influence: Act as an ambassador for design craft. You will coach senior design leaders and foster a culture of open communication, empathy, and continuous improvement.
• Master AI & Innovation: Identify breakthrough opportunities to integrate AI into the design workflow and product experience, ensuring ethical standards and user trust are always prioritized.

Qualifications

• Deep Design Mastery: Extensive experience leading design at a global scale, with a portfolio that demonstrates world-class visual craft, UI excellence, and systems thinking.
• Proven Strategic Leadership: Ability to drive large-scale organizational transformations and influence enterprise-level strategy through design.
• Architectural Thinking: Deep expertise in design systems, interaction patterns, and creating scalable frameworks for complex digital products.
• Swift Execution: A "visionary who does"—the ability to quickly prototype and articulate high-fidelity solutions that solve complex, ambiguous business problems.
• Exceptional Communication: Mastery in communicating complex design logic to executive stakeholders and mentoring other designers to improve their persuasive storytelling.
• Global Perspective: Experience working across diverse markets and cultures, with the ability to balance global consistency and local relevance.
• Nice To Have: Experience in pioneering AI-driven design tools or features.

Our Benefits

• A high leverage compensation package benchmarked against global tech leaders, combining a competitive base salary ($312,000) with significant equity (RSUs) to ensure your success is directly tied to the long-term growth of the purple future we are building together.
• Top Tier Medical Insurance, Top Tier Dental and Vision Insurance, 401(k) matching, 20 days time off, 14 company holidays, and great culture that emphasizes work life balance.
• Life Insurance and AD&D, Nucleo - Our learning platform of courses, NuLanguage - Our language learning program, NuCare - Our mental health and wellness assistance program, Extended maternity and paternity leaves, Saving Plans - Health Saving Account and Flexible Spending Account, Twice a week in the office (Palo Alto) + quarterly trips to Sao Paulo (Brazil) to build relationships with coworkers.