Principal Product Designer
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. We must not repeat job title. No Job ID. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Also remove "Our Story", "Where And How We Work", "How We’ll Help You Thrive", etc? Those may contain benefits etc. We need to extract substantive info: The role description, responsibilities, requirements, qualifications, skills, benefits, pay, schedule.
Let's parse the posting.
Sections:
- The Role: description of role (player-coach). Could be "About the role" or "Responsibilities"? Actually "The Role" includes description of what they'll do. Could be "About the role". Then "Why This Role Matters" maybe also part of description.
- "What You’ll Own": list of responsibilities (lead, manage, develop team; personally own design work; set design vision; partner; own hiring; establish craft standards; represent design; balance craft contribution). That's responsibilities.
- "Who We’re Looking For": list of qualifications/requirements (10+ years experience, player-coach, proven track record, strong craft judgment, demonstrable proof of using AI, demonstrated ability to hire/coach/develop/retain senior designers, experience partnering with Product/Engineering/Marketing, proven ability to translate ambiguous business problems, comfort balancing personal craft work with team leadership, excellent written and verbal communication). That's qualifications/requirements/skills.
- Compensation: "Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed." That's Pay and Benefits.
- Benefits details later: "How We’ll Help You Thrive" includes benefits: annual wellbeing allowance, 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees, employer contribution towards retirement, generous time off for vacation, holidays, parental leave, volunteer time, employee stock option program. Also mention culture etc.
- Schedule: "Where And How We Work": global team, offices, flexible remote/hybrid, autonomy, async work, family-friendly, Zoom-casual. That's schedule/work arrangement.
We need to include sections only if they have real specific content. So we can have:
About the role
(maybe combine The Role and Why This Role Matters). Provide prose.
Responsibilities
with - items from What You’ll Own.
Qualifications
(or Requirements) with list from Who We’re Looking For.
Skills
maybe separate? Could combine qualifications and skills. But we need to avoid thin sections. Could have Qualifications covering experience and skills. Could also have Skills separate for using AI etc. But we can incorporate.
Better: Requirements
for experience and qualifications; Skills
for specific abilities (craft judgment, AI usage, communication). But risk of thin sections. However we have enough content.
Alternatively combine Requirements and Skills into one Qualifications
with list.
Pay: Pay
with salary range.
Benefits: Benefits
with list.
Schedule: Schedule
with description of flexible remote/hybrid, offices, async work.
We must not include boilerplate like EEO, equal opportunity, etc. Also remove "Our Story", "Where And How We Work" (but we need schedule from that). We'll extract schedule info.
We must not include duplicated lines. Ensure we preserve all substantive info.
Let's craft.
About the role: combine The Role paragraph and Why This Role Matters paragraph(s). Provide as .
Responsibilities: list items from What You’ll Own.
Qualifications/Requirements: list items from Who We’re Looking For.
Skills: maybe separate for AI usage, craft judgment, communication? But we can incorporate into Qualifications.
Pay: salary range.
Benefits: list from How We’ll Help You Thrive.
Schedule: from Where And How We Work.
Let's extract precise text.
The Role paragraph:
"The Role We are looking for a Principal Product Designer to lead and grow a team of senior individual-contributor designers, shaping how creators discover, organize, and share content through Linktree. This is a player-coach role: you'll manage, coach, and develop a small team of senior designers while staying hands-on with design yourself, personally owning some of the hardest or most ambiguous problems. You'll set design vision and craft standards for your area, partner closely with Product, Engineering, and Marketing, and be accountable for both the quality of your team's work and your own. As the team scales, this role is on a path to grow into a broader leadership remit over time. As a member of the Design leadership team, you'll help define how Linktree scales design as the company grows."
Why This Role Matters paragraph:
"Why This Role Matters A consumer product at this scale is made or broken by design. The hard part isn't adding another pair of hands; it's the leadership to raise the whole team's ceiling — coaching senior designers, holding the craft bar, and turning scattered effort into shipped, coherent product. This role exists to be that multiplier: a player-coach close enough to the work to model the standard, and generous enough to grow the people who carry it."
We can combine.
What You’ll Own list:
- Lead, manage, and develop a small team (3–5+) of senior IC designers through the work, creating a culture of craft, ownership, candid feedback, and high performance.
- Personally own and ship design work on the highest-leverage or most ambiguous problems.
- Set design vision and craft direction for your area, ensuring quality and consistency across your team's work.
- Partner with Product, Engineering, and Marketing leaders to align design with business priorities.
- Own hiring and team composition for your area, adapting as the business and the team scale.
- Establish and evolve craft standards, critique practices, and design operating rhythms for the team.
- Represent design in cross-functional forums, translating design work into business impact.
- Balance individual craft contribution with management, modelling the standard you expect of the team.
Who We’re Looking For list (each preceded by number but we can just list):
- 10+ years of design experience, including prior experience managing and growing individual contributors (managing managers is a plus, but not a requirement).
- A genuine player-coach — still hands-on and excellent at the craft, and energized by both doing the work and developing others.
- Proven track record of shipping high-quality design within a consumer product or creator / marketplace platform.
- Strong craft judgment and the ability to provide feedback that meaningfully elevates team work.
- Demonstrable proof of using AI as part of how you explore, prototype, communicate, and create.
- Demonstrated ability to hire, coach, develop, and retain strong individual-contributor designers, especially at the senior level.
- Experience partnering with Product, Engineering, and Marketing leaders.
- Proven ability to translate ambiguous business problems into a clear design direction.
- Comfort balancing personal craft work with team leadership, and good judgment on when to do versus delegate.
- Excellent written and verbal communication.
Pay/Benefits:
"Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed."
Benefits details from How We’ll Help You Thrive:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
Also mention culture etc but not needed.
Schedule/Work arrangement from Where And How We Work:
- We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco.
- We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
- We offer autonomy in how you structure your days and weeks.
- While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing.
- Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
We should not include "Our Story" etc.
Now produce HTML.
We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not include any extra markup like or . Just fragment.
Let's structure:
About the role
...combined text...
Responsibilities
- ...
...
Qualifications
- ...
...
Pay
The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
Benefits
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
Schedule
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
Check for any repeated content: Ensure we didn't include duplicated lines like "Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits." That sentence is part of compensation but we omitted it; we only included salary range. Should we include that sentence? It's part of compensation but not specific detail; it's somewhat boilerplate but still substantive? It says
Qualifications
(or Requirements) with list from Who We’re Looking For.Skills
maybe separate? Could combine qualifications and skills. But we need to avoid thin sections. Could have Qualifications covering experience and skills. Could also have Skills separate for using AI etc. But we can incorporate. Better:Requirements
for experience and qualifications;Skills
for specific abilities (craft judgment, AI usage, communication). But risk of thin sections. However we have enough content. Alternatively combine Requirements and Skills into oneQualifications
with list. Pay:Pay
with salary range. Benefits:Benefits
with list. Schedule:Schedule
with description of flexible remote/hybrid, offices, async work. We must not include boilerplate like EEO, equal opportunity, etc. Also remove "Our Story", "Where And How We Work" (but we need schedule from that). We'll extract schedule info. We must not include duplicated lines. Ensure we preserve all substantive info. Let's craft. About the role: combine The Role paragraph and Why This Role Matters paragraph(s). Provide as. Responsibilities: list items from What You’ll Own. Qualifications/Requirements: list items from Who We’re Looking For. Skills: maybe separate for AI usage, craft judgment, communication? But we can incorporate into Qualifications. Pay: salary range. Benefits: list from How We’ll Help You Thrive. Schedule: from Where And How We Work. Let's extract precise text. The Role paragraph: "The Role We are looking for a Principal Product Designer to lead and grow a team of senior individual-contributor designers, shaping how creators discover, organize, and share content through Linktree. This is a player-coach role: you'll manage, coach, and develop a small team of senior designers while staying hands-on with design yourself, personally owning some of the hardest or most ambiguous problems. You'll set design vision and craft standards for your area, partner closely with Product, Engineering, and Marketing, and be accountable for both the quality of your team's work and your own. As the team scales, this role is on a path to grow into a broader leadership remit over time. As a member of the Design leadership team, you'll help define how Linktree scales design as the company grows." Why This Role Matters paragraph: "Why This Role Matters A consumer product at this scale is made or broken by design. The hard part isn't adding another pair of hands; it's the leadership to raise the whole team's ceiling — coaching senior designers, holding the craft bar, and turning scattered effort into shipped, coherent product. This role exists to be that multiplier: a player-coach close enough to the work to model the standard, and generous enough to grow the people who carry it." We can combine. What You’ll Own list: - Lead, manage, and develop a small team (3–5+) of senior IC designers through the work, creating a culture of craft, ownership, candid feedback, and high performance. - Personally own and ship design work on the highest-leverage or most ambiguous problems. - Set design vision and craft direction for your area, ensuring quality and consistency across your team's work. - Partner with Product, Engineering, and Marketing leaders to align design with business priorities. - Own hiring and team composition for your area, adapting as the business and the team scale. - Establish and evolve craft standards, critique practices, and design operating rhythms for the team. - Represent design in cross-functional forums, translating design work into business impact. - Balance individual craft contribution with management, modelling the standard you expect of the team. Who We’re Looking For list (each preceded by number but we can just list): - 10+ years of design experience, including prior experience managing and growing individual contributors (managing managers is a plus, but not a requirement). - A genuine player-coach — still hands-on and excellent at the craft, and energized by both doing the work and developing others. - Proven track record of shipping high-quality design within a consumer product or creator / marketplace platform. - Strong craft judgment and the ability to provide feedback that meaningfully elevates team work. - Demonstrable proof of using AI as part of how you explore, prototype, communicate, and create. - Demonstrated ability to hire, coach, develop, and retain strong individual-contributor designers, especially at the senior level. - Experience partnering with Product, Engineering, and Marketing leaders. - Proven ability to translate ambiguous business problems into a clear design direction. - Comfort balancing personal craft work with team leadership, and good judgment on when to do versus delegate. - Excellent written and verbal communication. Pay/Benefits: "Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed." Benefits details from How We’ll Help You Thrive: - An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! - 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. - Employer contribution towards your retirement. - Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. - Employee stock option program - we want each and every employee to share in the company’s success. Also mention culture etc but not needed. Schedule/Work arrangement from Where And How We Work: - We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. - We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. - We offer autonomy in how you structure your days and weeks. - While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. - Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. We should not include "Our Story" etc. Now produce HTML. We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not include any extra markup like or . Just fragment.
Let's structure:
About the role
...combined text...
Responsibilities
- ...
...
Qualifications
- ...
...
Pay
The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
Benefits
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
Schedule
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
Check for any repeated content: Ensure we didn't include duplicated lines like "Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits." That sentence is part of compensation but we omitted it; we only included salary range. Should we include that sentence? It's part of compensation but not specific detail; it's somewhat boilerplate but still substantive? It says
for prose. We must not include any extra markup like or . Just fragment. Let's structure:
About the role
...combined text...
Responsibilities
- ... ...
Qualifications
- ... ...
Pay
The base salary offered for this role is targeted at $280,000 - $310,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
Benefits
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
Schedule
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
Check for any repeated content: Ensure we didn't include duplicated lines like "Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits." That sentence is part of compensation but we omitted it; we only included salary range. Should we include that sentence? It's part of compensation but not specific detail; it's somewhat boilerplate but still substantive? It says