Principal PMT, Sponsored Products and Brands

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies—revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem.

About the role

Join the team shaping the future of Sponsored Products and Sponsored Brands for creators. As the Principal Product Manager - Technical (PMT), you will lead the development and launch of a new Sponsored Brands product designed specifically for creators, taking it from initial concept through market launch and growth. You will be a strong advocate for both creators and advertisers—continually improving outcomes and making it easier for them to collaborate, launch campaigns, understand performance, and make informed investment decisions.

Partnering with Sales, Go-to-Market, Product Marketing, and Science leaders, you will develop a deep understanding of creator, advertiser, and shopper needs through research, interviews, and data analysis, then translate those insights into scalable solutions and clear requirements that drive product-led growth. You will collaborate with Science and Engineering to navigate tradeoffs, shape a prioritized roadmap, and move with urgency to deliver valuable capabilities.

The ideal candidate has a strong AdTech background and experience building creator- or advertiser-facing products. You are comfortable engaging directly with creators and advertisers, quickly validating assumptions, developing hypotheses, and critically evaluating experimental designs and outcomes. You dive deep into the details, develop data-driven recommendations, communicate them with conviction to stakeholders and leadership, and operate with a bias for action. You also leverage AI tools for research, analysis, and prototyping to accelerate decisions and improve outcomes.

About the team

The Sponsored Products and Brands -- Offsite team builds solutions that extend campaigns beyond the Amazon store, reaching shoppers across third-party environments where they discover and shop. We combine large-scale, low-latency systems with advanced machine learning and AI to deliver high-quality sponsored experiences in high-intent surfaces.

Responsibilities

• Lead the development and launch of a new Sponsored Brands product for creators from concept to market launch and growth.
• Advocate for creators and advertisers, improving collaboration, campaign launches, performance understanding, and investment decisions.
• Partner with Sales, Go-to-Market, Product Marketing, and Science leaders to gather insights through research, interviews, and data analysis.
• Translate insights into scalable solutions and clear requirements for product-led growth.
• Collaborate with Science and Engineering to navigate tradeoffs, prioritize roadmaps, and deliver capabilities with urgency.
• Engage directly with creators and advertisers to validate assumptions, develop hypotheses, and evaluate experimental outcomes.
• Develop data-driven recommendations and communicate them effectively to stakeholders and leadership.
• Leverage AI tools for research, analysis, and prototyping to accelerate decision-making.

Requirements

• 2+ years of end-to-end product delivery experience.
• 8+ years of technical product or program management experience.
• Bachelor's degree.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience working directly with engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Strong AdTech background and experience building creator- or advertiser-facing products.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).

Pay

USA, NY, New York - $197,900.00 - $267,800.00 USD annually

USA, WA, Seattle - $179,900.00 - $243,400.00 USD annually

Final compensation will be determined based on factors including experience, qualifications, and location.