Principal Growth Marketer

Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

About the role

We are looking for a strategic and results-oriented Principal Growth Blackbaud Agent for Good to design innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

Responsibilities

• Develop and execute strategic growth programs to generate qualified pipeline, translating broad concepts into structured, measurable programs using an integrated marketing approach (email, webinars, paid media, social media, AI-driven channels).
• Innovate to find new levers for growth, using a data-driven approach to continuously test, measure, and optimize campaigns for improved performance with tools like Adobe Analytics and Qlik.
• Generate high-quality pipeline with a focus on establishing clear KPIs and reporting templates to track success against target objectives, providing regular updates on metrics like lead quality, conversion rates, and pipeline generated/qualified.
• Collaborate cross-functionally within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

Requirements

• 7+ years of experience in growth marketing or a similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Proven experience operating in a cross-functional, pod-like team structure, collaborating with marketing, executive, sales, and product stakeholders.
• Obsessive about understanding customer psychology and translating insights into actionable strategies that move prospects through their buying funnel.
• Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics, Qlik, and Excel to interpret complex marketing, sales, and customer data.
• Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
• Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals and solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness programs
• 401(k) program with employer match
• Flexible paid time off
• Generous parental leave
• Donations for Doers
• Pet insurance, legal, and identity protection
• Tuition reimbursement program

Pay

The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, company finances, and other operational considerations.