Growth Marketer

About the role

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money. We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially. Why Kikoff This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

Responsibilities

• Own Influencer & Podcast Growth Own the day-to-day execution and growth of the influencer and podcast programs, including sourcing, vetting, negotiations, briefings, contracting, measurement, and performance tracking.
• Build and maintain the operational infrastructure needed to scale the programs, including creator databases, rate benchmarks, contracting templates, and briefing processes.
• Develop channel strategies and testing roadmaps that balance CAC efficiency, acquisition volume, and scalability.
• Identify gaps and opportunities across creator mix, content formats, and distribution partners, and recommend ways to evolve the programs.
• Manage Partnerships Source, evaluate, negotiate, and launch partnerships with influencers & creator agencies, podcast hosts & podcast networks
• Negotiate CPM, CPA, and hybrid deals to drive efficient customer acquisition.
• Develop frameworks for evaluating new partners based on audience, economics, historical performance, and strategic fit.
• Build and maintain strong partner relationships and ensure campaigns launch and operate smoothly.
• Drive Performance & Optimization Monitor and analyze campaign performance, identifying trends and drivers to determine where to scale, optimize, or cut spend.
• Develop frameworks for evaluating new partners when historical performance data is limited.
• Identify opportunities to improve performance through pricing, creative, targeting, offers, and partner selection.
• Test new sponsorship structures, creative approaches, CTAs, landing experiences, and promotional strategies.
• Partner with Data Science to improve measurement and understand incrementality and brand impact.
• Develop strategies to scale high-performing partners while maintaining target CACs.
• Cross-Functional Collaboration Partner with Creative team to develop campaign briefs and creative assets. Collaborate with Paid Social team on paid amplification opportunities.

Requirements

• 2+ years of experience in growth marketing, performance marketing, influencer marketing, podcast advertising, partnerships, or a related field
• Experience managing performance-oriented influencer and/or podcast marketing programs
• Strong understanding of direct-response marketing and customer acquisition economics
• Proven ability to manage media budgets and make data-driven investment decisions
• Strong analytical skills and comfort working with CAC, ROAS, conversion rates, attribution, and other performance metrics
• Strong negotiation and relationship-management skills
• Excellent project management and organizational skills—you can manage many partners, campaigns, and deadlines simultaneously
• Comfortable working with ambiguity and independently driving projects