Growth Marketer

About the role

Almost nobody has heard of us yet. This role changes that, and it owns the number rather than the activity. You will write for an audience of agency owners and recruiting leaders, which means the work has to be genuinely useful. Generic content marketing bounces off this crowd immediately.

Responsibilities

• Own inbound: the site, the content, search, and the email that follows.
• Write content directly (not brief a writer).
• Produce material based on conversations with recruiters and report back honestly.
• Run experiments with a predicted outcome in advance, and stop those that fail.
• Build the launch motion for LinkedIn and the communities where staffing people actually talk.

Requirements

• Two or more years in growth or content marketing for a B2B software product.

Skills

• Writing samples you are proud of and will stand behind.
• Comfort with analytics: ability to distinguish real signal from noise at low volume.
• Nice‑to‑have: technical SEO, lifecycle email, or paid experimentation.
• Experience marketing to recruiters, agencies, or HR buyers.