Principal, Go-to-Market Strategy

Core Responsibilities

• Support the development and refinement of the firm’s go-to-market strategy across priority industries and service lines.
• Conduct market segmentation and client prioritization to identify high-value opportunities and “right-to-win” areas.
• Contribute to defining “where to play” and “how to win” through data-driven analysis and market insights.
• Ensure alignment between market opportunities, service positioning, and overall brand narrative.
• Partner with practice leaders to translate technical expertise into clearly defined, market-ready offerings.
• Help structure integrated solutions that connect advisory, project management, and dispute/claims services across the project lifecycle.
• Develop repeatable solution frameworks and commercial packages that support consistent selling and delivery.
• Support the development of clear, compelling messaging and positioning that enables value-based selling.
• Create practical tools, playbooks, and frameworks that help teams articulate value and engage clients effectively.
• Define and track key GTM metrics, including pipeline composition, service adoption, and market penetration.
• Analyze pipeline and market data to identify trends, gaps, and areas for growth.
• Partner with sales leadership to provide insights that improve focus, targeting, and funnel efficiency.
• Help build and refine scalable GTM processes, playbooks, and operating rhythms.
• Contribute to the evolution of a more structured and proactive commercial model.

Qualifications & Competencies

• Requires a Bachelor’s degree and 12+ years of experience in go-to-market strategy, commercial strategy, or strategic planning within consulting or professional services industries.
• Strong experience in market segmentation, positioning, and growth strategy development.
• Demonstrated ability to translate complex services into clear, differentiated offerings.
• Experience working in technical or complex industries such as construction, engineering, healthcare, energy, or higher education preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Able to work cross-functionally and influence stakeholders across marketing, sales, and practice teams.
• Experience developing GTM frameworks, playbooks, or commercial tools that support execution.