Principal Field & Events Marketing Manager

About the Role

WP Engine is seeking a highly driven, tech-savvy Principal Field & Events Marketing Manager to join and support the Demand Generation team. In this role, you will own and evolve North America field marketing programs while producing high-touch, in-person WP Engine experiences designed to build brand awareness, engage priority audiences, generate demand, and accelerate pipeline. As a senior individual contributor and field marketing leader, you will act as a strategic focal point across WP Engine, bringing an informed point of view on regional events, sponsorships, and campaigns that effectively promote the brand and accelerate top-line revenue growth. You will balance strategic thinking with hands-on execution, owning programs from planning and production through post-event lead nurture, performance analysis, and ROI reporting.

Responsibilities

• Field Marketing Strategy & Program Execution: Develop and execute high-impact field marketing programs across North America, including regional event sponsorships, customer roadshows, industry conferences, field activations and executive dinners. Partner with internal stakeholders to align the right event opportunities with priority audiences, business objectives, and pipeline goals.
• End-to-End Event Production: Own end-to-end production, project management, promotion, and onsite execution for North America in-person field events, including tradeshows, conferences, sponsorships, customer events, and regional activations. Manage event briefs, timelines, vendors, contracts, procurement, logistics, RSVPs, and materials, while tracking results and reporting on post-event performance.
• Cross-Functional Alignment: Partner deeply with Sales, SDR, Marketing Operations, Product Marketing, Creative Services, and other cross-functional teams to align field programs with target audiences, messaging, lead follow-up, and pipeline goals. Build strong relationships across the organization and communicate proactively with stakeholders throughout the event lifecycle.
• Budget & Financial Management: Manage line-item budgets for assigned North America events, including forecasting, vendor spend, expense tracking, and post-event reconciliation. Maintain clear visibility into budget performance and communicate spend, risks, and changes to key stakeholders.
• Lead Nurture & Sales Follow-Through: Partner with Marketing Operations, SDRs, and Sales to ensure event leads are captured, enriched, routed, nurtured, and actively worked after each event. Monitor and regularly report out on lead progression through the funnel and proactively identify opportunities to improve conversion from event engagement to MQL, opportunity, and pipeline.
• Performance Analysis & Reporting: Establish and track event KPIs, analyze campaign and event performance, and deliver regular performance readouts to stakeholders and leadership. Evaluate event effectiveness through metrics such as lead generation, MQL progression, pipeline contribution, conversion, and ROI, and use those insights to inform future field marketing decisions.
• Program Innovation & Continuous Improvement: Stay current on evolving field and event marketing trends, technologies, and emerging AI capabilities. Bring curiosity and new ideas to the program, identify opportunities to improve the customer and prospect experience, and continuously evolve how WP Engine approaches field marketing.

Qualifications

• 8+ years of progressive experience in B2B SaaS field marketing, event marketing, demand generation, or a related discipline, with demonstrated ownership of complex North America field programs.
• Demonstrated success independently managing complex, multi-touch field and event programs from planning and execution through post-event analysis.
• Ability to understand target audiences, evaluate event opportunities, and connect field programs to broader marketing and revenue goals.
• Strong hands-on experience managing the full event lifecycle, including event planning, vendor management, contracts, procurement, logistics, onsite execution, stakeholder communication, and post-event follow-up.
• Proven ability to lead through influence and build trusted relationships across Sales, SDR, Marketing, Marketing Operations, Creative teams, external vendors, and senior stakeholders.
• Strong understanding of how field marketing programs contribute to demand generation and pipeline. Experience partnering with Sales and SDR teams on lead follow-up, nurture strategies, and post-event conversion.
• Hands-on experience with CRM systems such as Salesforce and marketing automation platforms such as HubSpot. Experience with event management platforms and project management tools is strongly preferred.
• Strong background in event-level budget management, financial reconciliation, performance reporting, and evaluating event effectiveness through metrics such as MQLs, SQLs, pipeline, conversion, CAC, and ROI.
• Highly curious, proactive, and comfortable operating in ambiguity. Communicates openly, adapts quickly when plans change, continuously seeks to understand business performance, and stays current on how field marketing and events are evolving.
• Passionate about field and event marketing and motivated to continuously improve how programs are planned, executed, and measured. Comfortable exploring new technologies, including AI, to improve efficiency, engagement, and business impact.

Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution $750 for employee / $1500 for family
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

Pay

Target Starting Base Range: $120,000 - $125,000. The estimated base salary range for this position is $100,000.00 - $137,500.00. The range displayed reflects the minimum and maximum target for salaries for the position nationwide. Actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process.