Principal Designer, Website & Digital Experience

About the role

Birdeye is the leading agentic marketing platform for multi-location brands. Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations.

Responsibilities

• Own and evolve the creative and brand vision for our global website and prospect-facing digital experiences, setting a premium, enterprise-grade design standard.
• Define how our brand shows up digitally, translating positioning, messaging, and strategy into cohesive, world-class experiences.
• Lead the end-to-end UX and visual design across desktop, mobile web, and app, ensuring consistency, quality, and performance.
• Translate business goals, brand strategy, and user needs into elegant, intuitive, and conversion-focused experiences.
• Apply CRO insights, user research, and experimentation learnings at scale to continuously improve performance.
• Partner with product, marketing, growth, engineering, and executive stakeholders to align design, brand, and business outcomes.
• Lead, mentor, and grow a design team based in India, raising the bar for craft, ownership, and execution.
• Establish and maintain design systems, standards, and guidelines across all digital properties.

Requirements

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).
• 7+ years of experience in web, digital, or brand design, including experience in a senior or principal-level role.
• A portfolio demonstrating exceptional visual craft, modern web experiences, and strong brand-led design.
• Deep expertise in Figma and modern design/prototyping tools.
• Strong understanding of UX, interaction design, typography, layout, and motion.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven experience mentoring and leading designers.
• Strong communication skills and the ability to influence at all levels of the organization.

Qualifications

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).

Skills

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).
• 7+ years of experience in web, digital, or brand design, including experience in a senior or principal-level role.
• A portfolio demonstrating exceptional visual craft, modern web experiences, and strong brand-led design.
• Deep expertise in Figma and modern design/prototyping tools.
• Strong understanding of UX, interaction design, typography, layout, and motion.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven experience mentoring and leading designers.
• Strong communication skills and the ability to influence at all levels of the organization.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!