Principal Experience Designer

About the role

We are looking for an outstanding Principal Experience Designer with deep knowledge of mobile game development, particularly prototyping. Our team is a nimble group of self-motivated, extremely talented individuals that take personal accountability for the quality of their work. We take pride in owning our lanes, delivering quality work, and maintaining a high level of technical knowledge that makes implementation smooth and efficient. Our team has fun while working in an agile, constantly evolving, and iterative environment.

Responsibilities

• Create user flows, interface wireframes, prototypes, and design documentation.
• Bring solutions grounded in research, industry standards, and best practices for mobile interaction.
• Create Design Systems that establish continuity and efficiency, while remaining flexible enough to adapt to change.
• Expert in the application of fundamental UX & UI Design Principles.
• An authority on the UX Design process: defining usability challenges, researching the problem space, analyzing qualitative and quantitative data, designing appropriate solutions, and validating ideas through testing.
• Experience in designing for games vs. task completion, specifically supporting fun and engagement.
• High degree of competence in assessing and addressing product usability and applying user psychology.
• Art Create graybox mockups and prototypes that evolve through collaboration into high-quality final game art.
• Develop mood boards and help guide the visual design of features.
• Collaborate with the art team to define and adhere to a thematic art style.
• Design functional animation for user interactions.
• Adapt and adhere to an established visual style, building upon it consistently.
• Produce high-quality visual assets for user interfaces using the Adobe Creative Suite.
• Research & Testing Conduct market competitor research and deconstructions.
• Research consumer insights, develop personas, and analyze data.
• Conduct heuristic evaluations of internal and external products.
• Establish the right look to achieve the correct feel for our demographic.
• Technical UI Development Prepare and implement assets in the game engine, partnering with technical artists and engineers.
• Accomplished expert in creating user interfaces in Unity.
• Set up Figma Design Systems that are collaborative, organized, and easy to change.
• Fully understands the limitations and best practices of developing games for mobile devices.
• Leadership Set examples and establish standard methodologies in UI/UX for your game team.
• Lead and participate in company-wide UI/UX community events, critiques, product reviews, and feature retrospectives.
• Own the UX for multiple game feature pods.
• Mentor senior UI/UX staff.
• Collaborate with UI/UX staff from other game teams to share findings and develop standard methodologies across the organization.
• General Synthesize the needs of players with the needs of the game team to find solutions that work for both.
• Able to adapt and work in a fast-paced setting, rapidly developing new skills and behaviors in response to changing circumstances.
• Able to prioritize tasks, work efficiently, manage time effectively, and complete work with minimal oversight.
• Demonstrates proactive self-development and interest in leveling up personal, interpersonal, and craft skills.
• Organized with good digital hygiene; adheres to established naming conventions and organizational standards.
• Communications Able to present complex ideas to diverse audiences and articulate a convincing point of view, both verbally and in writing.
• Ability to connect and collaborate with multiple studio locations, teams, and partners.
• Proactive communicator with a willingness to build consensus across opposing perspectives.

Requirements

6+ years of experience in the game development industry specializing in UX, having worked on 3+ different game titles.

Deep knowledge of mobile game development, particularly prototyping.