Principal Experience Designer

About the Role

We are looking for an outstanding Principal Experience Designer with deep knowledge of mobile game development, particularly prototyping. Our team is a nimble group of self-motivated, extremely talented individuals who take personal accountability for the quality of their work. We take pride in owning our lanes, delivering quality work, and maintaining a high level of technical knowledge that makes implementation smooth and efficient. Our team has fun while working in an agile, constantly evolving, and iterative environment. If you thrive in this environment and believe you would be a force multiplier, we want to hear from you!

Your role will be to create inspiring, beautiful game experiences that delight and motivate our players. You will work hand in hand with the Art Director, Project Manager, and Creative Director to make games that meet product goals, look amazing, and feel approachable to our players. You will lead all phases of the UX/UI design process including conceptual design/development, graphic and interface design, interactive model prototypes in Figma, UX flows, art production, and Unity implementation. Previous experience in Production and Live Game lifecycles is a bonus.

Responsibilities

• UX/UI Design
  • Create user flows, interface wireframes, prototypes, and design documentation.
  • Bring solutions grounded in research, industry standards, and best practices for mobile interaction.
  • Create Design Systems that establish continuity and efficiency while remaining flexible enough to adapt to change.
  • Apply fundamental UX & UI Design Principles expertly.
  • Lead the UX Design process: defining usability challenges, researching the problem space, analyzing qualitative and quantitative data, designing solutions, and validating ideas through testing.
  • Design for games vs. task completion, specifically supporting fun and engagement.
  • Assess and address product usability and apply user psychology.
• Art
  • Create graybox mockups and prototypes that evolve through collaboration into high-quality final game art.
  • Develop mood boards and help guide the visual design of features.
  • Collaborate with the art team to define and adhere to a thematic art style.
  • Design functional animation for user interactions.
  • Adapt and adhere to an established visual style, building upon it consistently.
  • Produce high-quality visual assets for user interfaces using the Adobe Creative Suite.
• Research & Testing
  • Conduct market competitor research and deconstructions.
  • Research consumer insights, develop personas, and analyze data.
  • Conduct heuristic evaluations of internal and external products.
  • Establish the right look to achieve the correct feel for our demographic.
• Technical UI Development
  • Prepare and implement assets in the game engine, partnering with technical artists and engineers.
  • Create user interfaces in Unity as an accomplished expert.
  • Set up Figma Design Systems that are collaborative, organized, and easy to change.
  • Understand the limitations and best practices of developing games for mobile devices.
• Leadership
  • Set examples and establish standard methodologies in UI/UX for your game team.
  • Lead and participate in company-wide UI/UX community events, critiques, product reviews, and feature retrospectives.
  • Own the UX for multiple game feature pods.
  • Mentor senior UI/UX staff.
  • Collaborate with UI/UX staff from other game teams to share findings and develop standard methodologies across the organization.
• General
  • Synthesize the needs of players with the needs of the game team to find solutions that work for both.
  • Adapt and work in a fast-paced setting, rapidly developing new skills and behaviors in response to changing circumstances.
  • Prioritize tasks, work efficiently, manage time effectively, and complete work with minimal oversight.
  • Demonstrate proactive self-development and interest in leveling up personal, interpersonal, and craft skills.
  • Maintain organized digital hygiene; adhere to established naming conventions and organizational standards.
• Communications
  • Present complex ideas to diverse audiences and articulate a convincing point of view, both verbally and in writing.
  • Connect and collaborate with multiple studio locations, teams, and partners.
  • Proactively communicate and build consensus across opposing perspectives.

Requirements

• 6+ years of experience in the game development industry specializing in UX, having worked on 3+ different game titles.
• Deep knowledge of mobile game development, particularly prototyping.

Benefits

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. Regular, full-time employees are eligible for:

• Medical, dental, vision, and basic life insurance coverage.
• 14 paid holidays per calendar year.
• Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program.
• Up to 10 paid sick days per calendar year.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support.
• Family planning support through Maven.
• Commuter benefits.
• Reimbursements for fitness-related expenses.
• 401(K) plan and Employee Stock Purchase Program.
• Bonus and/or equity awards.

Pay

The pay range for this position in California at the start of employment is expected to be between $123K and $170K per year. The pay range for this position in Illinois at the start of employment is expected to be between $107K and $150K per year. Base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and other objective business considerations. The total compensation package may also include other elements, such as a bonus and/or equity awards.