Principal Customer Marketing Specialist - Nellcor, Acute Care and Monitoring

About the role

This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 50% of travel to enhance collaboration and ensure successful completion of projects.

Responsibilities

• Shape & Clearly Communicate Portfolio Value Proposition
• Ensure consistent messaging across all marketing materials and channels
• Tailor value propositions to different market segments and customer needs
• Work closely with product marketers to develop key messaging guides and campaign strategies
• Oversee the execution of global launch plans and marketing campaigns
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Serve as the global subject matter expert for respiratory monitoring, supporting field teams with clinical messaging and objection handling
• Collaborate on Global Market Development Strategy and Execution
• Identify and address market barriers such as clinical, advocacy, and guidelines
• Develop and implement strategies to penetrate new markets and expand existing ones
• Drive product launch excellence
• Lead Competitive & Business Insights Gathering
• Lead Regional Communications and Forums
• Facilitate regional communications, forums, and Quarterly Business Reviews (QBRs)
• Track and report on key metrics to measure the effectiveness of marketing initiatives
• Foster a collaborative environment to share best practices and insights across regions
• Support regional teams with tailored marketing assets, training tools, and launch readiness resources
• Own Annual Marketing Plan
• Develop and manage the annual marketing plan in collaboration with regional partners and upstream/product marketing teams
• Monitor and adjust the plan based on market feedback and performance metrics
• Align marketing activities with overall business objectives and goals
• Conduct competitive analysis and gather business insights to inform strategic decisions
• Collaborate with regional teams to implement actions based on insights
• Track industry trends and emerging technologies to stay ahead of the competition
• Monitor competitor pricing, positioning, and product launches to inform strategy

Qualifications

• Bachelor’s degreeMinimum of 7 years of relevant experience with a Bachelor's degree or advanced degree with at least 5 years of relevant experience.
• Strong preference for global marketing experience
• Proven track record of successful product launches and market development
• Strong leadership and project management skills
• Excellent communication and interpersonal skills
• Able to work collaboratively with cross-functional teams and regional partners
• Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems
• Experience in marketing or sales roles within the medical device industry
• Clinical experience in hemodynamics, such as working as a nurse or clinical professional