Principal Customer Marketing Specialist

Responsibilities

• Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
• Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• With creative services, develop compelling marketing collateral and assets

Qualifications

• Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
• Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
• Proficiency in Microsoft 365
• Business writing and editing skills
• Proven project coordination skills and experience with cross-functional teams
• Ability to travel 10-25% to attend events and customer meetings