Principal Consumer Product Marketing Manager

Job Summary

We’re hiring a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing initiatives across our platform. This role requires a customer-obsessed, insights-driven, and savvy individual who can shape compelling product narratives, craft GTM strategies, and influence cross-functional teams to drive measurable results.

About the Role

The successful candidate will operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals. They will be expected to work in the San Francisco, Bay Area, with an in-office requirement of 2-3x a week.

Responsibilities

• Lead end-to-end go-to-market strategies that bring our products to life
• Shape the vision, rally cross-functional partners, and turn ideas into impactful launches
• Obsess over understanding our ideal customers—grounded in data and human insight
• Craft clear, differentiated, and emotionally resonant messaging frameworks
• Translate business objectives and consumer needs into integrated marketing and channel strategies
• Operationalize strategic and executional gaps across launches for both product and marketing functions
• Identify and validate product hypotheses through testing frameworks and research-driven feedback loops

Requirements

• 6–10+ years of experience in Product Marketing
• Proven impact on consumer-facing product launches and strategic initiatives
• Exceptional ability to synthesize ambiguity into actionable strategy, and provide clarity where there is none
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack

Qualifications

• Strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
• Prolific writing skills that translate complex ideas into clear, compelling narratives across channels
• Consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack

Skills

• Data-driven approach to decision-making
• Right-brained spark to GTM - using creative, unconventional thinking to solve tough challenges and help us stand out in a crowded, competitive space
• Journey mapping to better understand consumer experiences and inform full-funnel strategies

Benefits

• Competitive pay and comprehensive healthcare benefits
• Financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
• Growth opportunities through participation in learning, development, and recognition programs
• Commitment to DEI through ongoing initiatives and employee resource groups
• Community engagement through our volunteering program

Pay

$171,000 - $257,000 annually

Schedule

Hybrid work schedule with an in-office requirement of 2-3x a week