Principal Consumer Product Marketing Manager

Job Summary

We’re hiring a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing initiatives across our platform. This role requires a customer-obsessed, insights-driven individual who can shape compelling product narratives, craft GTM strategies, and influence cross-functional teams to drive measurable results.

Location

The role is based in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

Responsibilities

• Lead end-to-end go-to-market strategies that bring our products to life
• Shape compelling product narratives and craft GTM strategies
• Influence cross-functional teams to drive measurable results across the consumer lifecycle
• Operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals
• Operational excellence, ensuring alignment across Marketing, Comms, Social, and Growth teams on execution timelines, assets, and performance goals
• Strategic influence, serving as the glue between Product, Marketing, Research, and Data

Requirements

• 6–10+ years of experience in Product Marketing
• Proven impact on consumer-facing product launches and strategic initiatives
• Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

Qualifications

• Strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
• Excellent writing skills that translate complex ideas into clear, compelling narratives across channels
• Experience with journey mapping to better understand consumer experiences and inform full-funnel strategies
• Ability to leverage analytics to define, track, and communicate key metrics that show the impact of product marketing efforts on product adoption, engagement, and growth
• Experience with competitive analysis and positioning to ensure messaging stands out in the market and reflects current trends and dynamics

Skills

• Data-driven approach to decision-making
• Right-brained spark to GTM - using creative, unconventional thinking to solve tough challenges and help us stand out in a crowded, competitive space
• Deep partnership with research to optimize strategy and performance

Benefits

GoFundMe offers competitive pay and comprehensive healthcare benefits, including financial assistance for things like hybrid work, family planning, generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being. We also offer equity and other benefits, including a 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally, pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

Pay

The annual U.S. salary range for this full-time position is $171,000 - $257,000. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance, and a 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally, pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

Schedule

The role is based in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

Benefits

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status. The annual U.S. salary range for this full-time position is $171,000 - $257,000. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and a 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally, pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.