Principal Client Partner, Central (Illinois)

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU) across more than 180 countries and is a household name for families. Candidates must be located in either the Chicago or Texas areas; all positions can be performed remotely within the US.

About the role

As an individual contributor, you will achieve revenue goals by developing and executing go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform. You will shape how our platform evolves to address advertiser outcomes and advocate for improving everyday family life through brand partnerships. This role requires an entrepreneurial, client-centric mindset to foster market responsiveness as agency and client needs shift.

Responsibilities

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling
• Identify new business opportunities with media buying agencies and direct clients
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage Nativo’s platform
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans
• Travel as needed to meet with clients, attend industry events, and deepen relationships
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

Requirements

• 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships
• Excellent communication, negotiation, and presentation skills
• High level of comfort working independently in a fast-paced environment
• Proficient in MS Office, Google Workspace & Salesforce

Pay

US-based salary range for this position is $132,000 - $175,000 plus eligibility for a sales bonus. Base pay may vary based on job-related knowledge, skills, and experience. The compensation package also includes quarterly bonuses based on target achievement, equity, and a wide range of benefits.

Benefits

• Medical, dental, vision, life, and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Flexible PTO, companywide holidays, plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers