Principal Business Program Manager, Tools Global Product Lead (GPL)

Responsibilities

• Own a Tools / TrueCRM domain or domain cluster as the accountable business owner, connecting seller workflow pain, product capability, landing, adoption, and business impact.
• Create crisp problem-first briefs and business requirements that help Product and Engineering make high-quality roadmap decisions without over-prescribing user-interface solutions.
• Partner with Product, Engineering, data-platform, Sales Readiness, Enablement, PMM, FSE, and Support to move capabilities from validated problem to launch, adoption, and steady-state handoff.
• Define success metrics before build, including baseline, target, adoption signal, workflow completion, seller trust, quality, cycle time, and business-outcome measures.
• Stay LOB-agnostic across Search, DNV, and Gaming while remaining segment-aware across SMB, Managed, and D&E / Gaming motions.
• Represent Microsoft Advertising business needs in TrueCRM and adjacent seller-tooling forums, including cross-prioritization across MSA and LMS where workflows should converge.
• Identify cross-domain dependencies across planning, account hierarchy, opportunity management, deal economics, reporting, engagement, support, and agentic workflow capabilities.
• Help mature the GPL operating system, including domain scorecards, decision logs, intake quality, launch readiness, measurement reviews, and partner handoff practices.
• Communicate clearly with senior stakeholders on tradeoffs, priorities, risks, business impact, and decisions needed.

Qualifications

• Required Qualifications: Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvementOR equivalent experience.
• Preferred Qualifications: Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience in program management, process management, or process improvementOR Bachelor's Degree in Business, Operations, Finance, or related field AND 15+ years experience in program management, process management, or process improvementOR equivalent experience.
• Experience translating complex business or field problems into structured requirements, prioritization recommendations, and cross-functional execution plans.
• Experience partnering with Product, Engineering, Sales, Operations, Enablement, or Readiness teams to land tools, platforms, process changes, or workflow improvements.
• Experience using data, telemetry, qualitative feedback, and business metrics to define priorities and measure outcomes.
• 10+ years of experience in business program management, product operations, CRM / seller tooling, sales strategy, revenue operations, or GTM transformation.
• Experience with CRM or seller workflow platforms such as Dynamics 365, Salesforce, or comparable enterprise sales systems across account, opportunity, planning, quote-to-cash, reporting, case, or engagement workflows.
• Experience operating as a senior single-threaded owner in ambiguous, cross-functional environments where accountability spans strategy, requirements, landing, and measured outcomes.
• Experience in advertising, media sales, enterprise sales, platform modernization, data products, or AI-assisted workflow transformation.
• Solid executive communication skills, including the ability to simplify complex tradeoffs, write crisp one-page briefs, and influence leaders without direct authority.
• Ability to balance domain depth with end-to-end systems thinking across the full seller and customer value journey.