Principal Associate, Market Research
About the role
The Principal Associate will provide consumer insights that inform marketing, advertising, and brand building strategies. They will lead the design and execution of market research projects, analyze and report findings, and deliver actionable insights.
Responsibilities
- Lead the design and execution of market research projects, deciding on appropriate research methodologies, drafting research briefs, leading all project logistics and coordination with internal and external partners/vendors
- Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action
- Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies
- Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
- Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
- Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches
Requirements
You want to be an EVIDENCE-BASED MARKETER. Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.
Qualifications
- Bachelor’s Degree or military experience
- At least 4 years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies
- Preferred: 6+ years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies
- Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing, ideally in the financial services industry
- Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)
Skills
You want to be an EVIDENCE-BASED MARKETER. Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.
Benefits
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
Pay
Salaries for Principal Associate, Market Research positions vary by location. Please see the respective location details for full salary ranges.
Schedule
This role is full-time.