Principal Associate - Content Marketing (Hybrid)

About the role

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, data-driven marketing strategist with a passion for technology to join our Content Marketing team on U.S. Card Performance Marketing. The Marketing Principal Associate will be a critical partner in shaping both our short-term platform & testing strategy and long-term strategic vision. Initial priorities will focus on driving Conversion Rate Optimization (CRO) through A/B and multivariate testing across our financial content hub and digital platforms. The role will be responsible for optimizing end-to-end user journeys to prime for conversion, supporting traditional SEO, and actively addressing Generative Engine Optimization (GEO) opportunities to ensure maximum visibility and platform conversion. The ideal candidate leverages deep marketing experimentation experience to translate insights into actionable test opportunities and platform strategies. They