Jobs · Business Development · Massachusetts

Principal Analyst - Social, Creator, And Media Strategy

Forrester · Cambridge, MA · 1 wk ago
Business Development$141k–$229k/yrFull-time

About the role

The ideal candidate will lead market perspective on the media landscape, advise CMOs and brand leaders on media, comms, and creator strategy, and evaluate social and creator technologies and partner with vendors.

Responsibilities

  • Lead Market Perspective On The Media Landscape
  • Track and interpret breaking developments to inform client guidance and press engagement
  • Advise CMOs And Brand Leaders On Media, Comms, And Creator Strategy
  • Evaluate Social And Creator Technologies And Partner With Vendors

Requirements

  • 10+ years in a senior-level media/social media strategy role
  • Experience with and curiosity about the impact of AI within the media landscape
  • An established industry presence as an influential speaker and thinker
  • Excellent analytical, writing, and presentation skills
  • The ability to balance the bold and conceptual with the practical and actionable
  • A profound spirit of collaboration as part of a supportive, integrated team
  • The ability to travel more than 25% of the time

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