Principal Associate, Brand- Market Research and Social Insights

About the role

The role is part of the Capital One Auto - Brand Awareness team, focusing on B2C & B2B market research. The ideal candidate will translate real-time customer feedback and social conversations into actionable insights.

Responsibilities

• Translate complex, real-time social conversations and customer feedback into compelling, actionable insights that fuel business strategies, product improvements and communications programs.
• Serve as a subject matter expert in social and digital analysis, partnering with internal stakeholders to define and deliver critical reporting and analysis needs.
• Act as the first line of defense for brand reputation: Proactively monitor anomalies, identify reputation risks, and ensure clear, timely escalation.
• Lead the insights discovery process: Cull themes and trends from data, distill key performance indicators, and appropriately organize information to compel outcomes.
• Manage vendor relationships to enable social listening, and curate custom dashboards, as needed.
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered.

Requirements

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results.
• A love for following trends and helping brands connect with their audience in social-first ways.
• Knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools.
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand.
• A skilled relationship-builder with strong aptitude for client relationship management.
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
• A passion for leveraging data, metrics, and themes to drive results.
• A curious mindset, ready to dig in on consumer & automotive dealer attitudes/behaviors/trends and draw insights.
• Highly effective communication skills with outstanding writing, editing, and presentation abilities for executive-level audience.
• Strong working knowledge of Google Suite Sheets, Docs and Slides.

Preferred Qualifications

• At least 6 years of digital marketing, public relations, social media management or marketing experience.
• At least 4 years of enterprise-level social listening tools such as Sprinklr, Brandwatch, Sprout, Synthesio, Meltwater, Netbase Quid, or Pendulum Intelligence.
• At least 2 years of experience in financial services, or other highly regulated industry.
• At least 2 years of experience in the automotive industry.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Pay

Salaries for Principal Associate, Brand positions in Plano, TX range from $109,900 to $125,400 annually. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.

Schedule

This role is full-time.