Analyst, Audience Strategy

About the role

The role is a unique opportunity to blend analytical rigor with strategic thought, contributing directly to how we communicate the value of The New York Times' audience to advertisers.

Responsibilities

• Be an expert in all insight-gathering tools and methodologies, enhancing our analytical capabilities by staying on top of industry trends, research methodologies, and new data sources.
• Deep Dive Analysis & Synthesis: Conduct quantitative and qualitative research to identify main audience segments, understand their motivations, and uncover relevant insights.
• Data Storytelling & Narrative Development: Lead the development of audience narratives and compelling presentations, based on goals set by a manager or director. Craft, data-driven stories that showcase the value of The New York Times' audience to potential advertisers.
• Independent Research Management: Handle most, if not all, custom insights requests independently. Contribute to the design of custom research and independently analyze findings.
• Strategic Collaboration & Communication: Align on research goals and ensure you integrate insights into broader strategies by working with cross-functional teams, including sales, strategy, and product marketing. Often participate in presenting complex information to partners and clients.
• Team Leadership: Act as the daily lead for 1-2 verticals, overseeing custom insights requests and bringing in a manager or director for larger needs.

Qualifications

• 3+ years of experience in market research or audience insights role.
• Experience collecting and interpreting complex data sets, identifying trends and drawing relevant conclusions.
• Proficient in statistical analysis and experienced with various research methodologies (e.g., surveys, focus groups, syndicated data).
• Experienced in developing and delivering compelling presentations to both technical and non-technical audiences.
• Experience building narratives grounded in data, transforming raw information into engaging and memorable insights that resonate with partners.