Principal Analyst — AI-Enabled Marketing Organizations

About the role

We're seeking a Principal Analyst focused on how AI is reshaping the marketing function. This includes examining AI's impact on marketing decision-making, planning and execution cycles, and the balance between human judgment and machine-driven automation. The role involves studying how marketing organizations evolve as AI scales, including changes in roles and skills, automated activities, and shifting operating models. Additionally, the role requires analyzing the governance needed as AI becomes embedded in core marketing work. The ideal candidate will guide CMOs on redesigning the marketing function to move faster, operate more efficiently, and drive sustained, accountable growth.

Job Description

• Determine an integrated research and content portfolio based on clients' top initiatives and market opportunities.
• Conduct and analyze primary research based on the content plan.
• Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short-form video, etc.).
• Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term guidance.
• Establish an industry presence as an influential speaker and thinker. Talk with the press, present at Forrester and other external industry events, and deliver client presentations and webinars.
• Evolve and productize your marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.

Job Requirements

• At least 10 years of experience in senior marketing, strategy, or marketing leadership roles at B2C or B2B2C organizations and/or marketing services firms.
• Demonstrated expertise in how marketing organizations are designed and run, including role definition, decision rights, workflows, and sourcing models.
• Deep understanding of how AI and automation are reshaping marketing work, skills, and accountability across the function.
• Practical experience applying (or advising on the application of) AI in marketing, including navigating tradeoffs between human judgment and machine-driven execution.
• A strong, differentiated point of view on how marketing organizations must evolve as AI scales.
• Experience advising CMOs and senior marketing leaders on complex organizational, capability, and transformation decisions.
• Ability to synthesize research and practitioner insight into clear, actionable guidance for senior executives.
• Established credibility as a thought leader through writing, speaking, or research related to marketing transformation and AI-driven change.
• Collaborative mindset and comfort working within an integrated research and advisory team.
• Willingness to travel about 25% of the time.

Pay

The base salary range for this role is $141,000 - $229,000, with a range of $161,000 - $263,000 for New York City, NY. The offered compensation may vary within these ranges and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.